Sarah Kuhn

39 Posts
Building a social media presence

Building a social media presence

Building a social media presence if you are a brand today is something super important, and it's necessary to have an account on the social media channels. But how many companies are engaged on social media? And how many are just there? You can't expect much from social media if you only publish random links and @mention a few people. You need a strategy. It's all about that, actually, in each aspect of building your brand. The techniques brands use to develop an outstanding social presence can be copied by companies of all sizes. Lacking followers? Stuck with your social…
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When Should You Post on Social Media in 2022?

When Should You Post on Social Media in 2022?

When is the best time to post on social media? The value of social media marketing as a tool for promoting businesses and communicating with customers has grown. With billions of active monthly users on popular social media platforms like Facebook and Instagram, you have a significant market to advertise to. However, you should not randomly upload things to your social media pages. To maximize the number of likes, comments, shares, and clicks, you must post during peak viewing hours. This article will highlight the optimal times to publish on social media to maximize interaction, as follows: -Social platforms (Facebook, LinkedIn,…
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Marketing tool of 2022 – Blogging!

Marketing tool of 2022 – Blogging!

How to start a blog? A blog is also a strong marketing tool. It's going to seem “old-school,” but it's still a strong SEO technique in 2022. Google loves good content! Briefly, if you’re wondering about starting a blog, I say opt for it! But what must you consider before beginning a blog? Preparing your blog ahead of time will save you time afterward. What might need some additional SEO love? Let me explain why a blog is important for SEO and the way to make one au courant on your site. You only have to start writing once you’ve thought…
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What is keyword and keyword research?

What is keyword and keyword research?

Your website may be your company's lifeline nowadays. Let's start improving your Google ranking using SEO. Stage 1 is keyword research. Keyword research Keyword research is the process of determining the phrases your target audience uses to search for your product or service. Without keyword research, you risk being buried in your own jargon and missing out on popular words that your target audience has previously looked for. And even if you have a good concept, you may be unable to compete with industry titans. Numerous factors must be considered while performing keyword research and building a keyword strategy. Good…
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Link building strategy

Link building strategy

A link-building strategy helps your pages rank better in search results. A good link brings visitors to your site. That's why you should do link building to target the proper people. A link is a connection between two websites. One link may take people to a web page, article, photograph, or other thing. What exactly is a link? A link, also known as a hyperlink, is a connection between two websites. You may use a link to direct visitors to a web page, article, picture, or other item. People are the reason links exist in the first place: they allow…
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Google – how does it work?

Google – how does it work?

How does Google work? What does Google literally do? For many of you, this will be just traditional information. However, for those starting on this path for the first time, this will be fresh new knowledge. Allow me to explain what Google is and how it works. On the one hand, following these steps will be simple, and if you do, you will be able to construct an effective SEO plan. How does Google work? Search engines like Google follow links. They detect and track hyperlinks from one online page to another. Google has bots (crawlers), an index, and an…
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Introduction to Digital Marketing

Introduction to Digital Marketing

What exactly is digital marketing? Marketing is the process of promoting brands or businesses. If we need to introduce the term "digital marketing," it refers to the practice of promoting brands and organizations via the use of digital communication and/or the internet. As marketing professionals, we need to be aware of any trending and viral stories in the digital world, as well as current data. Nowadays, YouTube and Google have the most rising digital advertising spending in 2021, followed by Instagram and Tiktok, which have 44 % of the market. It is critical to read between the lines and to…
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What is Search Engine Optimization?

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of increasing the visibility of your website to those who are searching for a certain term or phrase. This technique consists of a variety of different methods for increasing the visibility of your website in search results. SEO is a complicated field that needs a lot of different things to work together to make your website more trustworthy, relevant, and useful. This includes things like on-page optimization, content creation, social media management, link building, and a lot of other things, too.In 2021, about 70% of online experiences will start with research (starting from…
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Search Engine Optimization History

Search Engine Optimization History

The Beginning of Search Engine Optimization or Search Engine Optimization History Today's SEO centers around Google. In fact, the practice goes back to Larry Page and Sergey Brin's world-renowned search engine. Some may claim that SEO and search engine marketing started with the creation of the first website in 1991, or perhaps the first online search engine, but SEO history “officially” starts around 1997. You see, he was quite upset that Starship's official website was ranked on page 4 of a search engine at the time, instead of # 1 on page 1. Granted, we will probably never know if…
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