21
Feb
Building a social media presence if you are a brand today is something super important, and it's necessary to have an account on the social media channels. But how many companies are engaged on social media? And how many are just there? You can't expect much from social media if you only publish random links and @mention a few people. You need a strategy. It's all about that, actually, in each aspect of building your brand. The techniques brands use to develop an outstanding social presence can be copied by companies of all sizes. Lacking followers? Stuck with your social…