What should be your social media presence?
The value of social media marketing as a tool for promoting businesses and communicating with customers has grown. With billions of active monthly users on popular social media platforms like Facebook and Instagram, you have a significant market to advertise to. However, you should not randomly upload things to your social media pages. To maximize the number of likes, comments, shares, and clicks, you must post during peak viewing hours.
This article will highlight the optimal times to publish on social media to maximize interaction, as follows:
Business type (B2B or B2C)
What should be your social media strategy for posting in 2022?
This is a difficult question to answer. The optimum times to publish on social media vary depending on the platform and the audience.
Additionally, you must consider the target country or region. If you’re targeting Americans, bear in mind that more than half of the population lives on the east coast and adheres to Eastern Time (EST). With the Central Time Zone (CST), you may reach over 75% of the US population. To maximize interaction, post during the hours of EST and CST.
You need to do some research before you post anything on your social media account. For example, if you want to reach the rest of the world and exclude the USA, you need to check the most used social channel in this GEO.
When to publish on Facebook?
Friends and family connections are now prioritized in Facebook’s news feed algorithm. To get their organic content in front of viewers for free. In the second half of 2019, Facebook postings’ average reach declined to 2.2%. Marketers may expect roughly 5.5 percent of their followers to see their content. Brands with a large following may have a lower average reach Facebook believes that regularity in posting influences your news feed visibility. More than ever, a publication schedule can help you maximize audience reach and engagement. Your content may be discovered by the appropriate audience if you upload it at the right time.
People use Facebook on their phones, computers, and tablets at work and at home. According to the stats, the best hour in the morning is 9. At lunchtime, the stats say between 11 and 12 o’clock has very good engagement. The best time to post is from Thursday through Sunday.
According to Hootsuite, the top days and times to publish for B2Bs are Tuesday, Wednesday, and Thursday (using data gathered from Unmetric).
The optimum time to post for B2Cs is 12 p.m. EST on Monday, Tuesday, and Wednesday.
Wednesdays had the highest engagement per post despite brands’ publishing fewer. Brands seeking to boost engagement may choose to release more content over the week.
When to publish on LinkedIn?
Around 25% of Americans use LinkedIn for professional networking, with weekdays and work hours seeing the most activity. Unlike other social media networks, quality and engagement come first. So it’s not uncommon to read postings from weeks ago on LinkedIn. Because the site’s algorithm prioritizes postings that generate discussion and user participation.
The ideal times to publish on LinkedIn are 7:45 a.m., 10:45 a.m.
The greatest day to publish content for B2B businesses is Wednesday.
B2C businesses should publish content on Mondays and Wednesdays.
When to tweet on Twitter?
Since tweets are only 18 minutes long, timing is critical for maximum exposure and engagement. Although audience engagement varies, Twitter, like Facebook, is used on several devices. Many people read it as an RSS feed in their free time.
As previously said, individuals like to use Twitter during their breaks, which is why engagement peaks between midday and 5 to 6 p.m. (when people are done with the workday). Engagement spikes about 3 p.m., when many employees are on their coffee breaks.
8 to 10 a.m. and 6 to 9 p.m. are other potential times.
The optimum time to publish for B2B is between 9 AM and 4 PM EST on Monday and Thursday.
B2Cs should publish between 12 and 1 p.m.
When to post on Instagram
Instagram is basically a smartphone app, and over 60% of US users use it every day. Users prefer to read platform content during work breaks and off-hours. This is because the platform’s current algorithm favours postings that are new and likely to be interacted with. Posting material when your target audience is likely to be online will maximize its “freshness” value.
People like to consume short videos, pictures, and stories during their lunch breaks, so structure your Instagram social media publishing calendar around their schedules. Lunchtime and after-work hours are peak engagement times (when people are relaxing).
Early morning (5 a.m.) is also ideal for engagement, since individuals prefer to check their phones first thing on Monday, Wednesday, Thursday, and Friday.
According to CoSchedule’s research, the best times to publish for B2Bs are 12-1, 5-6, and 8-9pm.
If you are B2C brand you should post at 8 a.m., 1 p.m., and 9 p.m
When to post on Pinterest
Pinterest has a small number of monthly active users and is dominated by females. Though more narrow, businesses may still reach an engaged and focused audience on this channel.
Posting on Pinterest is best done between 8 p.m. and 11 p.m. and 2 p.m.
Early morning interaction in non-North American time zones presents a substantial opportunity for global companies. This is possibly because many pins require users to browse away from the site.
Practically the weekend or after working hours are the best times to post on Pinterest.
Building social media presence is a complex thing.
Social media presence is a brand’s online exposure and connection to its community. With a greater presence, you can create more trust with your audience before building a direct relationship.
To build stable strategy for the social media presence you need to know on the first place where, how and why to post so you can have clear idea. Check out our other blog entries about social media marketing.