What is keyword and keyword research?

Keyword reasearch

Your website may be your company’s lifeline nowadays. Let’s start improving your Google ranking using SEO. Stage 1 is keyword research.

Keyword research

Keyword research is the process of determining the phrases your target audience uses to search for your product or service. Without keyword research, you risk being buried in your own jargon and missing out on popular words that your target audience has previously looked for. And even if you have a good concept, you may be unable to compete with industry titans. Numerous factors must be considered while performing keyword research and building a keyword strategy.

Good keywords?

We commonly hear: we can’t think of significant keywords. Before you accomplish anything, you must understand your company’s uniqueness. Reassess your company as a whole. You must understand your company’s objective. What you have to provide is what will make you rank.

That’s it. SEO is a business. You won’t stand out if you perform everything at the same level as your competitors. Why should people look for you if you aren’t the best? So why should Google? This element is often overlooked.

Why is your brand different from the others?

Branding and marketing written on white board
Branding & marketing

If you’re stuck on keywords, try asking yourself these questions:

  • What can you offer?
  • What is your goal?
  • What are your strong points?
  • Consider your business’s particular strengths. Set your brand apart from other companies.

You don’t have to be better than your competitors at everything to create a keyword strategy around them. Smaller brands must be better at things bigger corporations haven’t thought of.

The audience in keyword research

After deciding what you have to offer, think about your target market. How does your service meet real-world demands and goals? In the end, SEO is about helping consumers discover what they’re looking for, but it’s about more than simply picking the appropriate keywords. Understanding your audience’s wants is critical to creating outstanding user-centric content and strong SEO. So first, figure out what terms your potential audience uses to discover information. Optimizing for that word makes much more sense.

Every firm has its own internal lexicon, which frequently differs from the audience’s. Therefore, always choose your keywords with your audience in mind. With the Semrush tool functionality, you can obtain keyword data and suggestions in seconds. Practically, Semrush has several tools inside which help you a lot with SEO optimization, keyword research, and competitor spying.


Finally, a great keyword research approach must consider your competitors. All too often, websites optimize for keywords they will never rank for. For example, high-volume keywords can help a website reach a larger audience, but only if you rank highly. The most popular search phrases are very competitive, so you must investigate and appraise the situation.

You could go crazy and analyze every competition in your field, which may be beneficial. But for now, stick to the essentials. It’s simple to obtain a sense of your SEO competition. Just Google some keywords you want to rank for and compare their rankings to yours. How large are your competitors for the top three spots? Do these results apply to your firm? Simple Google searches reveal all of this.

Watch out! Your site will appear higher for you than for others searching for the same thing, but you can’t trust Google’s search results since they are personalized. You can get around this by searching incognito, but that still includes local search. If this is an issue for you, consider utilizing a VPN.

By Sarah Kuhn

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