Not sure why you’re not number one on Google for your main keywords? You could be making a mistake that a lot of website owners make. It happens all the time. A lot of websites, from small local firms to big corporate ones, are making the same mistakes. Here, we’ll go over some of the most common SEO problems we run into. We’ll also talk about how to avoid or fix them. Check this list to make sure you’re not going to make any of these popular SEO mistakes.
First, we’d like to talk about how we see SEO: as a whole. With holistic SEO, you don’t just understand the content or technical parts of your site; you also work on the User eXperience (UX). So, we’ll include a wider range of problems and ideas for how to solve them.
1.Ignoring the fact that faster is better
Slow website loading is the first SEO problem we’ll cover. Google prefers faster-loading websites. Especially when the page experience rating feature is implemented. Improving your website’s performance will keep your pages in search results. Google PageSpeed Insights helps determine how fast your website loads. This tool shows you how to enhance a page’s performance.
We recommend optimizing your images for fast loading. Large pictures on many websites slow down loading time. This slows down your website. Changing photo dimensions speeds up page load time. WordPress websites may easily add a plugin that does this.
If you have WordPress installed, check the website’s plugins. Use them all? Can some be replaced by plugins that combine their functions? In this case, less is more. Fewer plugins may load WordPress faster.
2.Making an effort to rank for the incorrect keywords
Use the appropriate keywords on each page to rank in Google. Commonly, site owners optimize for generic keywords. Small businesses that wish to rank for “rental cars” are aiming too high. Be specific. Otherwise, you’re competing with automobile rental firms throughout the world. Add your company’s location to the term. You can do more to create long-tail keywords.
Longer and more specialized keywords improve rankings. This lowers the keyword’s search volume. You may compensate by optimizing several pages for long-tail keywords. Your site will get more traffic for all of these keywords together than for one core term, for which it won’t rank on page 1 of Google.
Here is how you can avoid another SEO mistake:
3.Unsuccessful attempts to get visitors to your website and engage them
Metadata is what shows on SERPs when a website is searched. Title and meta description are included. Google still uses page titles as a ranking factor, so you must optimize each one. If necessary, include your keyword to the title and keep it short. Long page titles are chopped out. You don’t want searchers to see half your page title.
Meta descriptions aren’t ranking factors, although they affect click through rate (CTR). CTR shows how likely searchers are to click on your site. If you improve your meta descriptions with a creative and beautiful message, it’s easier for users to notice if the information they need is on that page. Many individuals will visit a page if they think it will answer their search query. If you want to learn more about the most common SEO mistakes and how to avoid them, follow the link.
4.Writting unattractive content is another of the SEO mistakes
We blog about producing great content, yet many individuals still struggle. Another of the SEO mistakes we’ll fix. Every section on your site should have 300 words of quality content. Google wants enough copy to understand your website and if you’re able to answer people’s questions. Google won’t consider you an expert if you’ve just published two sentences on a topic. This tells Google your page isn’t the greatest search result.
Google isn’t your audience, though. Write for your readers, not Google. Google organizes the world’s information and provides answers. Therefore, great material is key. Even SEO and Google rankings. Quality content implies unique, competent writing. Those days of keyword stuffing are over. Your visitor needs easy-to-read text.
5.Unsuccessful attempts to keep the users on your website
Once guests arrive, keep them there. You don’t want people to return to Google after reading your page. You must urge website visitors to click. To achieve this, establish a call-to-action (CTA), which is commonly a button. A ‘purchase’ button on a product page or a’sign up’ button for newsletters are examples. Don’t overdo it with CTAs; just have one that jumps out.
Internal links are another strategy to keep users on your website. This is important for SEO and marketing. By adding internal connections, visitors and Google will know which sites are linked and might be useful when researching a topic. Internal linking creates a superb site structure that keeps visitors on your site. That is what you need to do to remove one of the SEO mistakes on your website.
6.Always keep in mind that mobile technology is the wave of the future
Not considering mobile is a typical sixth SEO mistake. Google went mobile-first in 2018. Google now ranks sites based on their mobile versions. If your desktop site is well-designed but your mobile website isn’t, your rankings will suffer. Poorly. If so, prioritize mobile SEO!
Google’s mobile-friendly test is a wonderful tool to assess your site. This shows how mobile-friendly your page is. Don’t stop here. We recommend visiting your site using your own phone. Try clicking every button, link, and image on your own site to check out what happens. Everything operating as expected? How simple is it to shop on your mobile site? All pages correct? Mobile usage is rising and therefore will continue to climb, therefore design an excellent mobile user experience.
SEO is time-consuming. It’s hard to recall all the aspects to work on. Regularly doing so is vital. We covered errors that might hurt your rankings. Focus on loading speed, strong content, and keywords. Have effective calls-to-action, link internally, and plan for mobile to keep site visitors. Do all this, and you’ll have a holistically optimized website.
If you lack or need to remind yourself what to check and how to keep your website healthy, just come to us and you will find the most frequently SEO mistakes and how to fix them easy!