Digital Marketing Archives - SEO, digital marekitng & news

16 Dec

What will be hot (and not) in digital marketing in 2023

Sarah Kuhn0 CommentsDigital Marketing, Social Media Marketing

Digital marketing is the process of using technology to promote your business online. This can be done through various means including social media, email, Search Engine Optimization (SEO), and more. Digital marketing is an important part of any business's marketing strategy, as it allows you to reach a larger audience with your message and product. In order to be successful in digital marketing in 2023, it is important to stay up-to-date with the latest trends. Here are some digital marketing trends to watch out for in 2023:- 1. New Technologies To Watch Finally, personalization will become even more important in…

23 Aug

Quick Marketing Tips for E-Commerce

Sarah Kuhn0 CommentsDigital MarketingUser experience

Use these tips for search marketing to move stock, promote specials that make sense, and get last-minute e-commerce sales. Whether it's stock management or seasonal selling, search marketing can produce last-minute sales.This post talks about some of the best short-term digital projects I've used to make more money online.Marketing should always include the best practices and recurring trends for e-commerce sites and industries.With these three strategies, you may reduce the time from interest to purchase. Marketing tip #1: Target Google's free product listings Many businesses miss out on the chance to list their products in SERPs because they only focus…

22 Jul

The 8 Components of a Successful Content Strategy

Sarah Kuhn0 CommentsDigital Marketing, SEO, Social Media MarketingContent SEO

A good content strategy helps you set goals, prioritize, and maximize efficiency. How to make one. Content marketing requires a plan to reach certain goals. You need a clear, well-thought-out plan to increase revenues, leads, or page views. Content strategy is needed. Here's what you need. What Exactly Is Content Strategy? Content strategy is a collection of methods for developing and managing content. It employs blogs, videos, podcasts, and social media to achieve corporate goals. It's not content marketing, but your master strategy.Check out our article on "How to Avoid the 6 Most Common SEO Mistakes" here. What are content…

30 Jun

Improve Your Call To Action By Avoiding The Overused “Click Here”

Sarah Kuhn1 CommentDigital Marketing, SEO, Social Media MarketingContent SEO, User experience

Here you will learn how to optimize your call to action buttons.A huge number of "Click Here" or "Learn More" links are uninteresting and unmotivating.As a user, they're studying what to buy. They'll click to discover more. What is Call to action? You'll probably want a user to do something after discovering and reading your material, like read another blog post, buy something, or download anything on your site? You'll need to add a call-to-action (CTA) in order to convince them. Among your promotional strategies can include generating in money for your business or brand, increasing brand awareness, and disseminating…

14 Jun

What is Ad Rank and how to improve it

Sarah Kuhn0 CommentsDigital MarketingPPC

The definitive resource for understanding the ad rank statistic and how to boost it without raising expenses. Ad rank's basic definition hasn't altered. So that determines your ad's position in Google Search relative to others. Ad ranking is the major determinant in ad positioning, but what else matters? What affects ad rank? How can you boost your ad rank? This is for those unfamiliar with ad rank. Ad rank may appear straightforward, but improving it can be difficult. You'll learn how to enhance ad rank without spending more money. What is ad rank? According to Google, it's "a value that…

02 Jun

Consumer behavior changes affect brand communication methods’ strategy

Sarah Kuhn0 CommentsDigital MarketingUser experience

The COVID virus has cut us off from the rest of the world and altered our purchasing consumer behavior at a rate we could not have imagined in 2020. Even before the pandemic, there was a clear trend towards digitalisation. We could see that digital channels would increase their share of advertisers, especially in industries like finance, telecoms, and businesses that sell directly to consumers (DTC). But no one thought that the results we see today would happen in less than a year, nor that the changes would be explained by only demographic factors. As users, we frequently switch between…

30 May

Conversion Optimization Strategy For Websites With Low Traffic Volume

Sarah Kuhn0 CommentsDigital Marketing, SEOUser experience

Small sites can optimize conversions. Low-traffic websites can benefit from these conversion rate optimization tips. Online businesses need website traffic. Yes, since more traffic means more customers and more money.Traffic is also needed for data-driven optimizations like CRO (Conversion Rate Optimization). Common CRO testing methodologies rely primarily on website traffic statistics.Amazon and Microsoft, which have millions of daily users, can easily glean insights from web traffic.Low-traffic websites are harder to convert.Small firms shouldn't abandon conversion optimization and employ random hypotheses.These low-traffic CRO tactics and techniques work. Optimizing low-traffic websites is difficult We recognize how important testing is to ensure a…

18 May

Increase your brand success 2022

Sarah Kuhn0 CommentsDigital Marketing, Social Media MarketingContent SEO, User experience

The year 2020 was a busy one. Most businesses were compelled to quickly adjust to a world where practically everything may have to be done online due to the COVID-19 outbreak and limits on meetings and movement.The pandemic's accelerated migration to the digital arena has intensified competitiveness in the digital space, particularly when it comes to social media marketing.Businesses and brands will need to be very strategic with their social media efforts as we approach 2022 if they want to have their message heard among all the noise on social platforms.In this post, we'll look at nine social media tricks…

16 May

SEO trends 2022

Sarah Kuhn0 CommentsDigital Marketing, SEOContent SEO, Off-page SEO, On-page SEO, Technical SEO

What should SEO professionals focus on now?SEO trends seek a magic bullet every year. We discuss reverse engineering's latest trends.While there are "hot" approaches, SEO's basics haven't altered in a lot longer.Instead of chasing algorithm flaws, focus on the basics. 1.The basics remain the same. SEO basics haven't changed since link-based algorithms like Google's PageRank.Life is unpredictable, according to Google.If you accomplish these five things for each search you would like to rank on, you will rank.Here are my five SEO pillars: • Code Your marketing approach is built on the coding of your website.We need to code this site so search engines may quickly find your fantastic content.Your website's code won't make you rank, but it can prevent you from doing so. • Content Words have meaning.Prospects require comprehensive content on your website.You need content…

05 May

Free Google Certification Course?

Sarah Kuhn0 CommentsDigital Marketing, SEOContent SEO, Off-page SEO, On-page SEO, Technical SEO

As many of you know, Google Digital Garage events are designed to promote the online certification program, meet professionals, ask questions, and be coached through the fundamentals in this more social community. And yes, there is such a thing as a free Google certification course. A Guide to Google Certifications They fall into three categories: A list of Google Career Certifications in IT Support, Data Analytics, Project Management, UX Design, and Android Development. Coursera offers paid Google career certificates. These are free Google Digital Marketing Certificates. Online marketing, social media marketing, cloud training, machine learning, and other topics are covered.…