Sarah Kuhn

39 Posts
Improve Your Call To Action By Avoiding The Overused “Click Here”

Improve Your Call To Action By Avoiding The Overused “Click Here”

Here's how to optimize your links for people and search engines.A huge "Click Here" or "Learn More" link is uninteresting and unmotivating.As a user, they're studying what to buy. They'll click to discover more. More Than "Click Here" How do we encourage users to act? It's not only your call to action button, you need to think more deeply.Need to understand user goals and behavior, and we all know this is something complex. -Do not overexpose - do not put too much images and text-Use colour pshycology (check the video about it, from here)-Check if your landing is user-friendly (good…
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Complete Guide To TikTok Ads For Beginners

Complete Guide To TikTok Ads For Beginners

Learn TikTok ads principles, best practices, and professional advice to get ahead.TikTok's 1 billion active users in 2022 will have marketers and businesses interested. Since 2016, the video-sharing platform has spread to over 150 markets. Despite its popularity and expansion, TikTok advertising remains a mystery to many. You're not alone if you're unsure about TikTok commercials.This TikTok advertisement guide for beginners explains how the site works, how to use TikTok Business Manager, and how to create a campaign. Best practices and advice are presented. 1.It's a TikTok dilemma: should you use it or not? Is my brand a suitable fit…
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Shopify Facebook Ad Tips

Shopify Facebook Ad Tips

Integrate Facebook ads to drive your audience to your Shopify store.Large and small brands use Shopify to combine their commerce into a single platform. Merchants can use online store customisation capabilities to track web, social media, brick-and-mortar, and pop-up shop sales. This post explains how Shopify stores may use Facebook ads to attract a ready-to-buy audience. We'll also examine Shopify's tracking system and how to use Facebook advertisements to boost revenue. 1.Why Advertise Your Shopify Store on Facebook? Facebook advertising allow you to determine your target customer's likes, interests, and habits.This makes it easy to optimize ad packages to reach…
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Best Practices for Increasing the Google Ad Relevance

Best Practices for Increasing the Google Ad Relevance

Data from the quality score helps discover changes that can increase ad relevancy, landing page experience, and predicted click-through rate (CTR). Discover more about it right here. When it comes to paid search, there is always time to improve the experience of searchers, which will in turn increase the number of conversions you earn. One approach for advertisers to gain feedback on Google Ads to assist with making strategic decisions regarding account structure, keyword selection, and ad text is through the use of quality score data. Are the results you're getting from your pay-per-click (PPC) advertising efforts as good as…
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What is Ad Rank and how to improve it

What is Ad Rank and how to improve it

The definitive resource for understanding the ad rank statistic and how to boost it without raising expenditure. Ad rank's basic definition hasn't altered. So that's determines your ad's position in Google Search relative to others. Ad ranking is the major determinant in ad positioning, but what else matters? What affects ad rank? How can you boost ad rank? This is for those unfamiliar with ad rank. Ad rank may appear straightforward, but improving it can be difficult. You'll learn how to enhance ad rank without spending more money. What is ad rank? According to Google, it's "a value that determines…
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Consumer behavior changes affect brand communication methods’ strategy

The COVID virus has cut us off from the rest of the world and altered our purchasing consumer behavior at a rate we could not have imagined in 2020. Even before the pandemic, there was a clear trend towards digitalisation. We could foresee that digital channels would inevitably increase their contribution to the mix of advertisers, especially in industries such as finance, telecoms, and direct-to-consumer (DTC) businesses. However, no one foresaw the results we see today occurring in less than a year and the changes being explained less and less by purely demographic factors. As users, we frequently switch between…
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Conversion Optimization Strategy For Websites With Low Traffic Volume

Conversion Optimization Strategy For Websites With Low Traffic Volume

Small sites can optimize conversions. Low-traffic websites can benefit from these conversion rate optimization tips. Online businesses need website traffic. Yes, since more traffic means more customers and more money.Traffic is also needed for data-driven optimizations like CRO (Conversion Rate Optimization). Common CRO testing methodologies rely primarily on website traffic statistics.Amazon and Microsoft, which have millions of daily users, can easily glean insights from web traffic.Low-traffic websites are harder to convert.Small firms shouldn't abandon conversion optimization and employ random hypotheses.These low-traffic CRO tactics and techniques work. Optimizing low-traffic websites is difficult We recognize how important testing is to ensure a…
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Increase your brand success 2022

Increase your brand success 2022

The year 2020 was a busy one. Most businesses were compelled to quickly adjust to a world where practically everything may have to be done online due to the COVID-19 outbreak and limits on meetings and movement.The pandemic's accelerated migration to the digital arena has intensified competitiveness in the digital space, particularly when it comes to social media marketing.Businesses and brands will need to be very strategic with their social media efforts as we approach 2022 if they want to have their message heard among all the noise on social platforms.In this post, we'll look at nine social media tricks…
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SEO trends 2022

SEO trends 2022

What should SEO professionals focus on now?SEO trends seek a magic bullet every year. We discuss reverse engineering's latest trends.While there are "hot" approaches, SEO's basics haven't altered in a lot longer.Instead of chasing algorithm flaws, focus on the basics. 1.The basics remain the same. SEO basics haven't changed since link-based algorithms like Google's PageRank.Life is unpredictable, according to Google.If you accomplish these five things for each search you would like to rank on, you will rank.Here are my five SEO pillars: • Code Your marketing approach is built on the coding of your website.We need to code this site so search engines may quickly find your fantastic content.Your website's code won't make you rank, but it can prevent you from doing so. • Content Words have meaning.Prospects require comprehensive content on your website.You need content…
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Google’s Image Optimization Tips

Google’s Image Optimization Tips

Google's Image Optimization is mostly geared toward e-commerce websites, but the advice is relevant to any site that delivers a high number of photos. Here is a digestible summary that can be read in less than five minutes. These are Google's recommendations for helping photos load more quickly and efficiently. From easy to difficult, the first step is to resize your photos correctly: 1.Size Your Images Properly Larger files take longer to download, so be sure your photographs are the proper width and height.The huge range of screen sizes and resolutions used by visitors may make it challenging to ensure…
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