SEO

What is SEO? Everything for on-page SEO and off-page SEO. This strategy is made up of a lot of different ways to make your website show up higher in search results. Learn more…

Improve Your Call To Action By Avoiding The Overused “Click Here”

Improve Your Call To Action By Avoiding The Overused “Click Here”

Here's how to optimize your links for people and search engines.A huge "Click Here" or "Learn More" link is uninteresting and unmotivating.As a user, they're studying what to buy. They'll click to discover more. More Than "Click Here" How do we encourage users to act? It's not only your call to action button, you need to think more deeply.Need to understand user goals and behavior, and we all know this is something complex. -Do not overexpose - do not put too much images and text-Use colour pshycology (check the video about it, from here)-Check if your landing is user-friendly (good…
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Best Practices for Increasing the Google Ad Relevance

Best Practices for Increasing the Google Ad Relevance

Data from the quality score helps discover changes that can increase ad relevancy, landing page experience, and predicted click-through rate (CTR). Discover more about it right here. When it comes to paid search, there is always time to improve the experience of searchers, which will in turn increase the number of conversions you earn. One approach for advertisers to gain feedback on Google Ads to assist with making strategic decisions regarding account structure, keyword selection, and ad text is through the use of quality score data. Are the results you're getting from your pay-per-click (PPC) advertising efforts as good as…
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Conversion Optimization Strategy For Websites With Low Traffic Volume

Conversion Optimization Strategy For Websites With Low Traffic Volume

Small sites can optimize conversions. Low-traffic websites can benefit from these conversion rate optimization tips. Online businesses need website traffic. Yes, since more traffic means more customers and more money.Traffic is also needed for data-driven optimizations like CRO (Conversion Rate Optimization). Common CRO testing methodologies rely primarily on website traffic statistics.Amazon and Microsoft, which have millions of daily users, can easily glean insights from web traffic.Low-traffic websites are harder to convert.Small firms shouldn't abandon conversion optimization and employ random hypotheses.These low-traffic CRO tactics and techniques work. Optimizing low-traffic websites is difficult We recognize how important testing is to ensure a…
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SEO trends 2022

SEO trends 2022

What should SEO professionals focus on now?SEO trends seek a magic bullet every year. We discuss reverse engineering's latest trends.While there are "hot" approaches, SEO's basics haven't altered in a lot longer.Instead of chasing algorithm flaws, focus on the basics. 1.The basics remain the same. SEO basics haven't changed since link-based algorithms like Google's PageRank.Life is unpredictable, according to Google.If you accomplish these five things for each search you would like to rank on, you will rank.Here are my five SEO pillars: • Code Your marketing approach is built on the coding of your website.We need to code this site so search engines may quickly find your fantastic content.Your website's code won't make you rank, but it can prevent you from doing so. • Content Words have meaning.Prospects require comprehensive content on your website.You need content…
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Google’s Image Optimization Tips

Google’s Image Optimization Tips

Google's Image Optimization is mostly geared toward e-commerce websites, but the advice is relevant to any site that delivers a high number of photos. Here is a digestible summary that can be read in less than five minutes. These are Google's recommendations for helping photos load more quickly and efficiently. From easy to difficult, the first step is to resize your photos correctly: 1.Size Your Images Properly Larger files take longer to download, so be sure your photographs are the proper width and height.The huge range of screen sizes and resolutions used by visitors may make it challenging to ensure…
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Google Ranking Factor – Cumulative Layout Shift (2021 News)

Google Ranking Factor – Cumulative Layout Shift (2021 News)

Learn what Cumulative Layout Shift (CLS) is, how it occurs, how to monitor it, and why it is a Core Web Vitals measurement. A Cumulative Layout Shift (CLS) is a Google indicator that shows an event related to the user experience; it became a ranking factor in 2021.Therefore, it is essential to comprehend what CLS is and how to optimize for it. What is Cumulative Layout Shift? CLS refers to the sudden movement of web page elements when the page is downloading. Fonts, photos, videos, contact forms, buttons, and other forms of content have a propensity to induce shift.It is…
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Free Google Certification Course?

Free Google Certification Course?

As many of you know, Google Digital Garage events are designed to promote the online certification program, meet professionals, ask questions, and be coached through the fundamentals in this more social community. And yes, there is such a thing as a free Google certification course. A Guide to Google Certifications They fall into three categories: A list of Google Career Certifications in IT Support, Data Analytics, Project Management, UX Design, and Android Development. Coursera offers paid Google career certificates. These are free Google Digital Marketing Certificates. Online marketing, social media marketing, cloud training, machine learning, and other topics are covered.…
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SEO Strategy: Authority, Experience, and Relevance

SEO Strategy: Authority, Experience, and Relevance

Your content's chances of being found organically will rise as long as you concentrate on these three SEO pillars. According to experienced SEOs, the most successful websites in organic search have the correct blend of high-level basics and technical know-how. In Google's Search Rater Quality Guidelines, the concept of E-A-T (Expertise, Authority, and Trustworthiness) has received a lot of attention in recent years. There is a growing consensus that these are the most fundamental elements of SEO. Although SEO strategy E-A-T may be helpful for some websites, it only focuses on content. A comprehensive SEO strategy must contain more. Throughout…
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Top e-commerce strategies for reducing cart abandonment

88.05 % of online shopping carts are abandoned without a purchase. The Problem of Cart Abandonment Cart abandonment has been an issue for online merchants since the dawn of ecommerce. Thousands of dollars are lost each year as a result of targeted consumers who do not complete their transactions. Fortunately, there are techniques to minimize this amount through video interaction. That is a big sum of money left on the table!One strategy for reducing this high number is to participate in point-of-intent video content. This meaning that when a consumer adds an item to their online basket, they will be…
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Pay-per-click advertising and how it works

Pay-per-click advertising and how it works

What you need to know about pay-per-click advertising and how to get started with PPC will be covered in this session. What is Pay-Per-Click advertising?How does it all go over, exactly?What's more, how can you make it work for you personally? Ads, keywords, budgets, bids, ad rank, targeting, and conversions are all covered in this chapter's introduction to paid search marketing.To get things started, let's start with the essentials. Pay per click In the pay-per-click (PPC) model, marketers may publish advertisements on a platform for advertising and pay the platform's host when their ad is clicked. The purpose of the…
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