SEO Archives - SEO, digital marekitng & news

21 Oct

How to avoid the 6 most common SEO mistakes

Sarah Kuhn0 CommentsSEOContent SEO, On-page SEO, User experience

Not sure why you're not number one on Google for your main keywords? You could be making a mistake that a lot of website owners make. It happens all the time. A lot of websites, from small local firms to big corporate ones, are making the same mistakes. Here, we'll go over some of the most common SEO problems we run into. We'll also talk about how to avoid or fix them. Check this list to make sure you're not going to make any of these popular SEO mistakes. First, we'd like to talk about how we see SEO: as…

22 Jul

The 8 Components of a Successful Content Strategy

Sarah Kuhn0 CommentsDigital Marketing, SEO, Social Media MarketingContent SEO

A good content strategy helps you set goals, prioritize, and maximize efficiency. How to make one. Content marketing requires a plan to reach certain goals. You need a clear, well-thought-out plan to increase revenues, leads, or page views. Content strategy is needed. Here's what you need. What Exactly Is Content Strategy? Content strategy is a collection of methods for developing and managing content. It employs blogs, videos, podcasts, and social media to achieve corporate goals. It's not content marketing, but your master strategy.Check out our article on "How to Avoid the 6 Most Common SEO Mistakes" here. What are content…

06 Jul

Ecommerce On-Page SEO

Sarah Kuhn0 CommentsSEOOn-page SEO, User experience

In this article, we'll talk about the most important factors for on-page SEO and organic traffic for ecommerce sites. On-page SEO can boost your e-commerce site's ranking, engagement, traffic, and leads. People seek products first (usually on Google). They typically compare prices and features, check reviews, and find advice. Moreover, you're losing consumers and earnings if your website isn't displayed when people search for your products. Look at some important on-page SEO techniques to boost organic traffic. 1.Keyword research and optimization for ecommerce on-page SEO Use the right words to be found, as we always say, and this is critical…

30 Jun

Improve Your Call To Action By Avoiding The Overused “Click Here”

Sarah Kuhn1 CommentDigital Marketing, SEO, Social Media MarketingContent SEO, User experience

Here you will learn how to optimize your call to action buttons.A huge number of "Click Here" or "Learn More" links are uninteresting and unmotivating.As a user, they're studying what to buy. They'll click to discover more. What is Call to action? You'll probably want a user to do something after discovering and reading your material, like read another blog post, buy something, or download anything on your site? You'll need to add a call-to-action (CTA) in order to convince them. Among your promotional strategies can include generating in money for your business or brand, increasing brand awareness, and disseminating…

16 Jun

Best Practices for Increasing the Google Ad Relevance

Sarah Kuhn0 CommentsSEOPPC

The quality score helps find changes that can improve the relevance of an ad, the experience on the landing page, and the predicted click-through rate (CTR). Discover more about it right here. When it comes to paid search, there is always time to improve the experience of searchers, which will in turn increase the number of conversions you earn. One approach for advertisers to gain feedback on Google Ads to assist with making strategic decisions regarding account structure, keyword selection, and ad text is through the use of quality score data. Are the results you're getting from your pay-per-click (PPC)…

30 May

Conversion Optimization Strategy For Websites With Low Traffic Volume

Sarah Kuhn0 CommentsDigital Marketing, SEOUser experience

Small sites can optimize conversions. Low-traffic websites can benefit from these conversion rate optimization tips. Online businesses need website traffic. Yes, since more traffic means more customers and more money.Traffic is also needed for data-driven optimizations like CRO (Conversion Rate Optimization). Common CRO testing methodologies rely primarily on website traffic statistics.Amazon and Microsoft, which have millions of daily users, can easily glean insights from web traffic.Low-traffic websites are harder to convert.Small firms shouldn't abandon conversion optimization and employ random hypotheses.These low-traffic CRO tactics and techniques work. Optimizing low-traffic websites is difficult We recognize how important testing is to ensure a…

16 May

SEO trends 2022

Sarah Kuhn0 CommentsDigital Marketing, SEOContent SEO, Off-page SEO, On-page SEO, Technical SEO

What should SEO professionals focus on now?SEO trends seek a magic bullet every year. We discuss reverse engineering's latest trends.While there are "hot" approaches, SEO's basics haven't altered in a lot longer.Instead of chasing algorithm flaws, focus on the basics. 1.The basics remain the same. SEO basics haven't changed since link-based algorithms like Google's PageRank.Life is unpredictable, according to Google.If you accomplish these five things for each search you would like to rank on, you will rank.Here are my five SEO pillars: • Code Your marketing approach is built on the coding of your website.We need to code this site so search engines may quickly find your fantastic content.Your website's code won't make you rank, but it can prevent you from doing so. • Content Words have meaning.Prospects require comprehensive content on your website.You need content…

13 May

Google’s Image Optimization Tips

Sarah Kuhn0 CommentsSEOContent SEO

Google's Image Optimization is mostly geared toward e-commerce websites, but the advice is relevant to any site that delivers a high number of photos. Here is a digestible summary that can be read in less than five minutes. These are Google's recommendations for helping photos load more quickly and efficiently. From easy to difficult, the first step is to resize your photos correctly: 1.Size Your Images Properly Larger files take longer to download, so be sure your photographs are the proper width and height.The huge range of screen sizes and resolutions used by visitors may make it challenging to ensure…

11 May

Google Ranking Factor – Cumulative Layout Shift (2021 News)

Sarah Kuhn0 CommentsSEOOn-page SEO

Learn what Cumulative Layout Shift (CLS) is, how it occurs, how to monitor it, and why it is a Core Web Vitals measurement. A Cumulative Layout Shift (CLS) is a Google indicator that shows an event related to the user experience; it became a ranking factor in 2021.Because of this, it's important to know what CLS is and how to optimize for it. What is Cumulative Layout Shift? CLS refers to the sudden movement of web page elements when the page is downloading. Fonts, photos, videos, contact forms, buttons, and other forms of content have a propensity to induce shift.It…

05 May

Free Google Certification Course?

Sarah Kuhn0 CommentsDigital Marketing, SEOContent SEO, Off-page SEO, On-page SEO, Technical SEO

As many of you know, Google Digital Garage events are designed to promote the online certification program, meet professionals, ask questions, and be coached through the fundamentals in this more social community. And yes, there is such a thing as a free Google certification course. A Guide to Google Certifications They fall into three categories: A list of Google Career Certifications in IT Support, Data Analytics, Project Management, UX Design, and Android Development. Coursera offers paid Google career certificates. These are free Google Digital Marketing Certificates. Online marketing, social media marketing, cloud training, machine learning, and other topics are covered.…