Sarah Kuhn

43 Posts
Introduction to Digital Marketing

Introduction to Digital Marketing

What exactly is digital marketing? Marketing is the process of promoting brands or businesses. If we need to introduce the term "digital marketing," it refers to the practice of promoting brands and organizations via the use of digital communication and/or the internet. As marketing professionals, we need to be aware of any trending and viral stories in the digital world, as well as current data. Nowadays, YouTube and Google have the most rising digital advertising spending in 2021, followed by Instagram and Tiktok, which have 44 % of the market. It is critical to read between the lines and to…
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What is Search Engine Optimization?

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of increasing the visibility of your website to those who are searching for a certain term or phrase. This technique consists of a variety of different methods for increasing the visibility of your website in search results. SEO is a complicated field that needs a lot of different things to work together to make your website more trustworthy, relevant, and useful. This includes things like on-page optimization, content creation, social media management, link building, and a lot of other things, too.In 2021, about 70% of online experiences will start with research (starting from…
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Search Engine Optimization History

Search Engine Optimization History

The Beginning of Search Engine Optimization or Search Engine Optimization History Today's SEO centers around Google. In fact, the practice goes back to Larry Page and Sergey Brin's world-renowned search engine. Some may claim that SEO and search engine marketing started with the creation of the first website in 1991, or perhaps the first online search engine, but SEO history “officially” starts around 1997. You see, he was quite upset that Starship's official website was ranked on page 4 of a search engine at the time, instead of # 1 on page 1. Granted, we will probably never know if…
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