Google Ranking Factor – Cumulative Layout Shift (2021 News)
11 May

Google Ranking Factor – Cumulative Layout Shift (2021 News)

Sarah Kuhn0 CommentsSEO
Learn what Cumulative Layout Shift (CLS) is, how it occurs, how to monitor it, and why it is a Core Web Vitals measurement. A Cumulative Layout Shift (CLS) is a Google indicator that shows an event related to the user experience; it became a ranking factor in 2021.Therefore, it is essential to comprehend what CLS is and how to optimize for it. What is Cumulative Layout Shift? CLS refers to the sudden movement of web page elements when the page is downloading. Fonts, photos, videos, contact forms, buttons, and other forms of content have a propensity to induce shift.It is…
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Free Google Certification Course?
05 May

Free Google Certification Course?

Sarah Kuhn0 CommentsDigital Marketing, SEO, , ,
As many of you know, Google Digital Garage events are designed to promote the online certification program, meet professionals, ask questions, and be coached through the fundamentals in this more social community. And yes, there is such a thing as a free Google certification course. A Guide to Google Certifications They fall into three categories: A list of Google Career Certifications in IT Support, Data Analytics, Project Management, UX Design, and Android Development. Coursera offers paid Google career certificates. These are free Google Digital Marketing Certificates. Online marketing, social media marketing, cloud training, machine learning, and other topics are covered.…
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SEO Strategy: Authority, Experience, and Relevance
28 Apr

SEO Strategy: Authority, Experience, and Relevance

Sarah Kuhn0 CommentsSEO, ,
Your content's chances of being found organically will rise as long as you concentrate on these three SEO pillars. According to experienced SEOs, the most successful websites in organic search have the correct blend of high-level basics and technical know-how. In Google's Search Rater Quality Guidelines, the concept of E-A-T (Expertise, Authority, and Trustworthiness) has received a lot of attention in recent years. There is a growing consensus that these are the most fundamental elements of SEO. Although SEO strategy E-A-T may be helpful for some websites, it only focuses on content. A comprehensive SEO strategy must contain more. Throughout…
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Facebook in 2022. Data and analysis.
19 Apr

Facebook in 2022. Data and analysis.

Sarah Kuhn0 CommentsDigital Marketing, Social Media Marketing
Since its modest origins in a Harvard dorm room, Facebook has expanded in both time spent on the network and daily active users. So, in 2022, how many users are on Facebook? See the latest stats on how big Facebook truly is right here on this page. There are always changes on FB because it is the most popular social network. Because of this, it is important to keep up with the statistics. In this roundup, we looked at some of the most interesting FB stats. A look at some of the most important statistics: -DAUs: Facebook daily active users:…
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14 Apr

Top e-commerce strategies for reducing cart abandonment

Sarah Kuhn0 CommentsDigital Marketing, SEO
88.05 % of online shopping carts are abandoned without a purchase. The Problem of Cart Abandonment Cart abandonment has been an issue for online merchants since the dawn of ecommerce. Thousands of dollars are lost each year as a result of targeted consumers who do not complete their transactions. Fortunately, there are techniques to minimize this amount through video interaction. That is a big sum of money left on the table!One strategy for reducing this high number is to participate in point-of-intent video content. This meaning that when a consumer adds an item to their online basket, they will be…
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Email list: how to grow it and how to get more subscribers today
13 Apr

Email list: how to grow it and how to get more subscribers today

Sarah Kuhn0 CommentsDigital Marketing
We will discuss email list-building strategies. Here are some of the best techniques to increase your subscriber list. 1.Add an exit popup What is exit intent popup? As soon as you attempt to leave a website, an exit intent box appears. Close your tab or window by moving your cursor up, and you'll get a pop-up to remind you to do so. Most exit intent popups will feature a special incentive to convince someone to give you their email address, such as a discount on a product or service. Even if someone is ready to depart, you'll need to work…
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Pay-per-click advertising and how it works
11 Apr

Pay-per-click advertising and how it works

Sarah Kuhn0 CommentsDigital Marketing, SEO
What you need to know about pay-per-click advertising and how to get started with PPC will be covered in this session. What is Pay-Per-Click advertising?How does it all go over, exactly?What's more, how can you make it work for you personally? Ads, keywords, budgets, bids, ad rank, targeting, and conversions are all covered in this chapter's introduction to paid search marketing.To get things started, let's start with the essentials. Pay per click In the pay-per-click (PPC) model, marketers may publish advertisements on a platform for advertising and pay the platform's host when their ad is clicked. The purpose of the…
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What is ROI in Digital Marketing and what we should know?
06 Apr

What is ROI in Digital Marketing and what we should know?

Sarah Kuhn0 CommentsDigital Marketing
Make sure you know what online marketing metrics you need to know and measure to show your ROI. Using digital marketing and the metrics that show how well it worked and how much money it made are changing quickly. Over the last few years, and especially thanks to COVID, the move to digital has come a long way faster than anyone thought. Any marketer who has tried to use Google Analytics can tell you that there is a lot of data to look through. In order to cut through the noise and accurately measure the ROI of your digital marketing…
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How to Increase Website Traffic? Practices (Free and Paid)
31 Mar

How to Increase Website Traffic? Practices (Free and Paid)

Sarah Kuhn0 CommentsSEO
Having a catchy domain name, a nice layout, and good content isn't always enough to drive traffic. Even the most visually appealing website can suffer from poor web performance. Even valuable and well-researched articles will be useless if no one sees them. After creating a website and its content, you must learn how to drive traffic to it. As a result, more visitors means more money. This article will teach you how to increase website traffic. Paid vs. Organic Search Traffic Website traffic is classified as organic or paid. Organic traffic comes from search engines like Google and Bing.Paid traffic…
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Creating menu for your website.
25 Mar

Creating menu for your website.

Sarah Kuhn0 CommentsSEO
It's easy to take for granted the existence of website menus until you're confronted with an appalling one. One or two clicks is all it takes for a user to get an overview of a site's content and find everything they need. User frustration is common when they can't find what they're looking for. If you've ever wondered how to design a website's navigation menu, this post is for you! Your website's menu is one of the most important elements Your website's menu is extremely important because it helps users find their way around your website. There are times when…
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