02 Jun

Consumer behavior changes affect brand communication methods’ strategy

Sarah Kuhn0 CommentsDigital Marketing
The COVID virus has cut us off from the rest of the world and altered our purchasing consumer behavior at a rate we could not have imagined in 2020. Even before the pandemic, there was a clear trend towards digitalisation. We could see that digital channels would increase their share of advertisers, especially in industries like finance, telecoms, and businesses that sell directly to consumers (DTC). But no one thought that the results we see today would happen in less than a year, nor that the changes would be explained by only demographic factors. As users, we frequently switch between…
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Conversion Optimization Strategy For Websites With Low Traffic Volume
30 May

Conversion Optimization Strategy For Websites With Low Traffic Volume

Sarah Kuhn0 CommentsDigital Marketing, SEO
Small sites can optimize conversions. Low-traffic websites can benefit from these conversion rate optimization tips. Online businesses need website traffic. Yes, since more traffic means more customers and more money.Traffic is also needed for data-driven optimizations like CRO (Conversion Rate Optimization). Common CRO testing methodologies rely primarily on website traffic statistics.Amazon and Microsoft, which have millions of daily users, can easily glean insights from web traffic.Low-traffic websites are harder to convert.Small firms shouldn't abandon conversion optimization and employ random hypotheses.These low-traffic CRO tactics and techniques work. Optimizing low-traffic websites is difficult We recognize how important testing is to ensure a…
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Increase your brand success 2022
18 May

Increase your brand success 2022

Sarah Kuhn0 CommentsDigital Marketing, Social Media Marketing,
The year 2020 was a busy one. Most businesses were compelled to quickly adjust to a world where practically everything may have to be done online due to the COVID-19 outbreak and limits on meetings and movement.The pandemic's accelerated migration to the digital arena has intensified competitiveness in the digital space, particularly when it comes to social media marketing.Businesses and brands will need to be very strategic with their social media efforts as we approach 2022 if they want to have their message heard among all the noise on social platforms.In this post, we'll look at nine social media tricks…
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SEO trends 2022
16 May

SEO trends 2022

Sarah Kuhn0 CommentsDigital Marketing, SEO, , ,
What should SEO professionals focus on now?SEO trends seek a magic bullet every year. We discuss reverse engineering's latest trends.While there are "hot" approaches, SEO's basics haven't altered in a lot longer.Instead of chasing algorithm flaws, focus on the basics. 1.The basics remain the same. SEO basics haven't changed since link-based algorithms like Google's PageRank.Life is unpredictable, according to Google.If you accomplish these five things for each search you would like to rank on, you will rank.Here are my five SEO pillars: • Code Your marketing approach is built on the coding of your website.We need to code this site so search engines may quickly find your fantastic content.Your website's code won't make you rank, but it can prevent you from doing so. • Content Words have meaning.Prospects require comprehensive content on your website.You need content…
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Google’s Image Optimization Tips
13 May

Google’s Image Optimization Tips

Sarah Kuhn0 CommentsSEO
Google's Image Optimization is mostly geared toward e-commerce websites, but the advice is relevant to any site that delivers a high number of photos. Here is a digestible summary that can be read in less than five minutes. These are Google's recommendations for helping photos load more quickly and efficiently. From easy to difficult, the first step is to resize your photos correctly: 1.Size Your Images Properly Larger files take longer to download, so be sure your photographs are the proper width and height.The huge range of screen sizes and resolutions used by visitors may make it challenging to ensure…
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Google Ranking Factor – Cumulative Layout Shift (2021 News)
11 May

Google Ranking Factor – Cumulative Layout Shift (2021 News)

Sarah Kuhn0 CommentsSEO
Learn what Cumulative Layout Shift (CLS) is, how it occurs, how to monitor it, and why it is a Core Web Vitals measurement. A Cumulative Layout Shift (CLS) is a Google indicator that shows an event related to the user experience; it became a ranking factor in 2021.Because of this, it's important to know what CLS is and how to optimize for it. What is Cumulative Layout Shift? CLS refers to the sudden movement of web page elements when the page is downloading. Fonts, photos, videos, contact forms, buttons, and other forms of content have a propensity to induce shift.It…
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Free Google Certification Course?
05 May

Free Google Certification Course?

Sarah Kuhn0 CommentsDigital Marketing, SEO, , ,
As many of you know, Google Digital Garage events are designed to promote the online certification program, meet professionals, ask questions, and be coached through the fundamentals in this more social community. And yes, there is such a thing as a free Google certification course. A Guide to Google Certifications They fall into three categories: A list of Google Career Certifications in IT Support, Data Analytics, Project Management, UX Design, and Android Development. Coursera offers paid Google career certificates. These are free Google Digital Marketing Certificates. Online marketing, social media marketing, cloud training, machine learning, and other topics are covered.…
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SEO Strategy: Authority, Experience, and Relevance
28 Apr

SEO Strategy: Authority, Experience, and Relevance

Sarah Kuhn0 CommentsSEO, ,
Your content's chances of being found organically will rise as long as you concentrate on these three pillars in your SEO marketing strategy. According to experienced SEOs, the most successful websites in organic search have the correct blend of high-level basics and technical know-how. In Google's Search Rater Quality Guidelines, the concept of E-A-T (Expertise, Authority, and Trustworthiness) has received a lot of attention in recent years. There is a growing consensus that these are the most fundamental elements of SEO. Although SEO strategy E-A-T may be helpful for some websites, it only focuses on content. A comprehensive SEO strategy…
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Facebook in 2022. Data and analysis.
19 Apr

Facebook in 2022. Data and analysis.

Sarah Kuhn0 CommentsDigital Marketing, Social Media Marketing
Since its modest origins in a Harvard dorm room, Facebook has expanded in both time spent on the network and daily active users. So, in 2022, how many users are on Facebook? See the latest stats on how big Facebook truly is right here on this page. There are always changes on FB because it is the most popular social network. Because of this, it is important to keep up with the statistics. In this roundup, we looked at some of the most interesting FB stats. A look at some of the most important statistics: -DAUs: Facebook daily active users:…
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14 Apr

Top e-commerce strategies for reducing cart abandonment

Sarah Kuhn0 CommentsDigital Marketing, SEO
88.05 % of online shopping carts are abandoned without a purchase. The Problem of Cart Abandonment Cart abandonment has been an issue for online merchants since the dawn of ecommerce. Thousands of dollars are lost each year as a result of targeted consumers who do not complete their transactions. Fortunately, there are techniques to minimize this amount through video interaction. That is a big sum of money left on the table!One strategy for reducing this high number is to participate in point-of-intent video content. This meaning that when a consumer adds an item to their online basket, they will be…
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