As many of you know, Google Digital Garage events are designed to promote the online certification program, meet professionals, ask questions, and be coached through the fundamentals in this more social community. And yes, there is such a thing as a free Google certification course.
A Guide to Google Certifications
They fall into three categories:
A list of Google Career Certifications in IT Support, Data Analytics, Project Management, UX Design, and Android Development. Coursera offers paid Google career certificates.
These are free Google Digital Marketing Certificates. Online marketing, social media marketing, cloud training, machine learning, and other topics are covered.
Google Product Certifications: These are free (certified) training courses for Google products. The most prevalent are Google Ads and Analytics. Google Skillshop offers courses and certifications.
They all are:
🔍 100% online certificate, meaning you can finish the courses without having to physically attend a classroom.
🔍 Google experts create and build Google courses. Online learning platforms (Google Skillshop, Digital Garage, Grow with Google) and external e-learning companies supply some of the certifications.
🔍 Google certifies for free, and there are paid certificates.
1. Google Digital Marketing Certification
The Fundamentals of Digital Marketing is a popular free Google Certification Course. Many professionals consider this one of the greatest digital marketing courses.
It’s a free course with 26 Google trainer-made modules. Lessons are followed by an exam to achieve a digital marketing certificate.
The Open University and IABE Europe have approved the Google Digital Marketing Certification.
If you want to work in digital marketing, you should consider getting this certification.
This course will prepare you to work with numerous digital marketing channels, such as:
- Mobile Marketing
- Display Advertising
- Online Marketing Strategy
- Content Marketing
- Email Marketing
- eCommerce Marketing
It’s a 40-hour certification course for novices. Completing all 26 modules and passing the Google Garage test (40 questions, multiple-choice).
Work as a Google Digital Marketing Specialist or Digital Marketing Manager.
The typical compensation for digital marketers in the US is $52K – $100K.
2. Google Ads Search Certification Course
One of Google’s key revenue streams is Google Ads (previously Google Adwords).
Google has created many free Google Ads certification courses given by Google Skillshop to educate marketers on all Google Ads functionalities.
The Google Ads Search Certification is a worthwhile Google Ads training course.
To become Google Ads certified, you need to pass a 50-question multiple-choice exam with a score of 80% or above. Exams are taken via Google Skillshop and they are free.
To prepare for the exams, you can use the study guide and resources provided by Skillshop or register for a third-party Google Ads course.
What the Google Ads Search Certification can do:
- SEM Specialist
- PPC Manager
- PPC Specialist
- Google Ads Specialist
The average salary of a Google Ads specialist is $71k per year.
3. Google Shopping Ads Certification
Another free Google Certification Course, consider the Shopping Ads Certification, if you want to start a new career in eCommerce or learn how to market your own products on Google.
Learn how to create, manage, and improve Google Shopping campaigns.
The Google Merchant Center allows you to add your product catalog and apply it to several types of campaigns, like shopping and remarketing.
What can Google Shopping Ads Certification do:
- eCommerce Specialist
- PPC Specialist
- PPC Expert
The average eCommerce specialist pay check is $58K.
4. Google Analytics Individual Certification
All digital marketers should know about using Google Analytics.
Google Analytics is perhaps the most widely used internet analytics platform, and certification proves proficiency in using it.
It will teach you both fundamental and advanced Google Analytics principles. By the end of the program, you’ll know how to use reports to analyze and comprehend user behavior on a website.
This course takes 2 hours to complete. Google Analytics tests (70 multiple-choice questions) must be passed with an 80% or better to be certified, and it’s a free Google Certification Course.
Jobs you can get with Google Analytics:
- Google Analytics Professional
- Google Analytics Specialist
- Junior Data Analyst
5. Google Ads Display Certification
The Google Ads Display Certification is also worth investigating. It’s a Google Skillshop free certification.
Why take this test?
This course will show you how to use Google display advertisements for brand awareness and retargeting.
It takes roughly 2 hours to complete. To get accredited, you must achieve at least 80% on the Google Ads Display test.
Jobs requiring Google Ads Display Certification:
- SEM Specialist
- PPC Manager
- Google Display Specialist
- Google Ad Specialist
6. Google IT Support Professional Certificate
The Google IT Support Professional Certificate is the finest way to gain a job in IT support.
It’s a paid course.
This elearning certificate will enable you to develop the abilities required to work as an IT support specialist.
Why take this test?
•The most popular Google career degree on Coursera is IT Support.
•It expands professional options.
•It’s ideal for those with no prior IT support experience.
•It’s a work-from-home job.
•The demand for IT support specialists is expanding.
•It’s the first step to specialized certification and higher pay.
•You can earn college credits and exemptions.
This Google career certificate costs $39 per month and takes 6 months to complete (allocating 10 hours per week).
To get qualified, you must finish 5 courses:
-Technical Support Basics
-Computer Networking Bits and Bytes
-Become a Power User with Operating Systems
-IT Infrastructure and System Administration
-IT security: digital dark arts defense
Jobs a Google IT support credential can do:
The Google IT support certification allows you to apply for professions such as help desk technician and computer user specialist.
The typical entry-level IT support pay is roughly $50K.
7. Google Data Analytics Certificate
Data analytics is a trendy issue in marketing. To make informed business decisions, you need experts to gather, interpret, and analyze data from multiple sources.
This Google professional career credential can help you achieve an entry-level marketing position as a Data Analyst.
Why take this test?
•As per Google, there are over 300K job vacancies for data analysts in the US.
•Build working skills
•Using data to fix problems
•Online course
To be qualified, you must finish 8 courses:
-Data, Data, Everywhere
-Question Data-Driven Decisions
-Exploit Data Preparation
-Clean up dirty data
-Analyze data to find answers
-Visualize Data and Share It
-R Programming Data Analysis
-Case Study in Google Analytics
This Google career certificate costs $39 per month and takes 6 months to complete (allocating 10 hours per week).
A Google Data Analytics certificate can lead to:
-Data Analyst
-Junior Data Base Administrator
-Finance Analyst
-Operation Analyst
-Performance manager
-Marketing Analyst
-Data Analytics trained professionals earn an average of $68K annually.
8. Google Project Management Certificate
Project management abilities are required if you wish to work in corporate management, work as a digital marketing consultant, or start your own business.
Online tasks such as web creation, SEO, digital marketing, and social media marketing are all considered minor projects.
Profitable projects require knowing how to plan, organize, and monitor them on time and on budget.
Why take this test?
•Find one of the 475K positions available by becoming a Google Project Manager.
•Project management for IT and digital marketing
•Project management tools learning
•Obtain 100 hours of PMI project management credit.
To get qualified, you must finish 6 courses:
•Project Management Basics
•Project: Starting a Successful Project
•Planning: Putting It All Together
•Project Execution: Running the Project
•Agile Project Control
•Real-World Project Management
This Google career certificate costs $39 per month and takes 6 months to complete (allocating 10 hours per week).
A Google Project Management credential can lead to:
-Junior Project Manager
-Project Manager
-Project Assistant
-Program manager
-Project coordinator
-Scrum Master
-Tech Project Manager
-Project Admin
The average entry-level project management pay is $59K.
