Facebook in 2022. Data and analysis.

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Since its modest origins in a Harvard dorm room, Facebook has expanded in both time spent on the network and daily active users.

So, in 2022, how many users are on Facebook?

See the latest stats on how big Facebook truly is right here on this page.

There are always changes on FB because it is the most popular social network. Because of this, it is important to keep up with the statistics.

In this roundup, we looked at some of the most interesting FB stats.

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A look at some of the most important statistics:

-DAUs: Facebook daily active users: Right now, 1.9 billion people use FB every day, which is 6.89 percent more than last year.
-MAUs: Facebook monthly active users: There are now 2.9 billion people who use FB every month, which is 7.18 percent more than last year.

-Facebook said that it removed 1.7 billion fake accounts in just the second quarter of 2021 alone.

-More than 260 million people in India use Facebook. The US has 180 million users, and Indonesia, Brazil, and Mexico each have 130 million users, as do Indonesia and Brazil (84 million)

-Facebook is the most popular social media site in the world, with 2.85 billion people using it every month. YouTube has 2.3 billion users, and WhatsApp, FB, Messenger, WeChat, and Instagram have more than a billion users each.

-Facebook gets the most traffic on Wednesdays between 9am and 1pm. If you post there, you’re likely to get the most attention.

-60.42% of the world’s active internet users use FB every month, and 73.13% use “family” owned services like FB, Messenger, Instagram, and WhatsApp every month.

-DAPs – people who use Facebook “Family” every day: Today, 2.76 billion people use Facebook-owned services like FB, Messenger, Instagram, and WhatsApp every day, which is up 11.74 percent from last year.

-3.51 billion people use Facebook-owned services like FB, Messenger, Instagram, and WhatsApp every month, which is an 11.78 percent increase from last year.

-Facebook’s family product has the same number of users as the entire population of Africa, Europe, North, and South America put together.

-Facebook now has 63,404 full-time employees, which is a 30.4 percent increase over the last year. This is a huge change from when Mark started the company in his Harvard dorm in 2003.

How popular is this channel?

According to its latest investor report, Facebook now has 2.895 billion monthly active users.
Furthermore, it has 1.908 billion daily active users, which means 65.9% of monthly users log in daily on either mobile or desktop.

FB has 1.908 billion daily active users, which means 65.9% of monthly users log in daily on either mobile or desktop.
Let’s take a closer look at the daily and monthly user bases:

Monthly Active Users

Monthly active users (MAUs) are defined as a registered and logged-in user who has visited the site through a mobile device application or web browser in the previous 30 days.

Stats:

Monthly active Facebook users: 2.9 billion

Investors said MAUs grew 7.18% year-on-year last quarter, according to investors.

65.9% of monthly users will log in every day, either on mobile or desktop.

Every month, 60.42% of active internet users visit Facebook.

Every month, 36.7% of the world’s population visits Facebook.

98.5% of accounts are mobile.

Family Product Metrics:

Next, we’ll look at the amount of daily or monthly active Facebook users on ‘family’ owned goods, such as:

•Facebook

•Instagram

•Messenger

•WhatsApp

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How Many People Use Facebook’s Apps?

According to the latest Q2 2021 analyst report, 3.51 billion people use FB services monthly (MAPs). 78.63 percent of such users are daily active (DAPs). That implies 2.76 billion people use a Facebook-owned app like WhatsApp, Messenger, or Instagram every day.

Monthly Active Facebook ‘Family’:

In the previous 30 days, at least one of Facebook’s Family products was viewed by a registered and logged-in user through a mobile device application or web browser.

Stats:

-Instagram, WhatsApp, and Messenger are all used by 3.51 billion monthly active users (MAPs).

-Facebook has 2.90 billion monthly active users, some of whom have accounts on other family products.

-WhatsApp has 2 billion monthly active users, some of whom use other family products.

-Instagram has around 1.07 billion monthly active users, many of whom have profiles on other family brands.

-The quarterly investor report reveals an 11.78% growth in monthly active people.

-78.63% of monthly users will use one of these family-run services every day.

-73.13% of global internet users utilize Facebook services monthly.

-Monthly, 44.43% of the world’s population.

-The amount of individuals who use Facebook’s products exceeds the combined population of Africa, Europe, North and South America.

User Growth Rate

Facebook adds nearly 500,000 new users every day, or 6 per second. Also, the current year-over-year growth rate is 7.8%, down from 12.9% in 2018.

Facebook’s year-over-year growth rate:

•From Q2 2020 to Q2 2021, Facebook grew by 11.7%.


•Q1 2020–Q1 2021: Facebook’s DAU growth rate was 15.3%.


•From Q1 2019 to Q1 2020, Facebook’s DAU growth rate was 11%.

•From Q1 2018 to Q1 2019, Facebook’s DAU growth rate was 7.8%.

•From Q1 2017 to Q1 2018, Facebook’s DAU growth rate was 12.9%.

•From Q1 2016 to Q1 2017, Facebook’s DAU growth rate was 17.8%.

•From Q1 2015 to Q1 2016, Facebook’s DAU growth rate was 16.5%.

•From Q1 2014 to Q1 2015, Facebook’s DAU growth rate was 16.7%.

•From Q1 2013 to Q1 2014, Facebook grew by 22.4%.

•From Q1 2012 to Q1 2013, Facebook grew by 24.5%.

•From Q1 2011 to Q1 2012, Facebook grew by 41.4%.

The World’s Most Facebookers:

According to the most recent data, India has more than 340 million Facebook users. The United States has over 200 million users. Indonesia has 140 million, Brazil has 130 million, Mexico has 130 million, and Brazil has 100 million (98 million).

When are the most people using it?

There are a lot of people on Facebook on weekdays between 9am and 3pm, which is the best time for people to visit. This is where posts get the most attention. Wednesday is the best day to target posts at 11 am and 1 pm, because that is when the most people are on the site. Learn more When Should You Post on Social Media in 2022 here.

Key Facts:

There are two good times of day to post on Facebook: Wednesday at 9 am and 1 pm.

At 9 am when people start work, they usually post on Facebook. Then at 11 am to 1 pm, they post again, which is when the most people interact with their posts.

You should avoid posting to Facebook on Saturday and Sunday. If you post after 8 pm or before 5 am, these times get the least attention.

Before 5 am and after 9 pm are the worst times to use Facebook.

Conclusion:

We’ve already talked about how Facebook changed its algorithm again in 2019. This time, it made the news feed show more “meaningful interactions,” which meant putting people and groups ahead of brands.

It’s more essential than ever for a brand to think about when to post in order to get the most exposure for their organic content. You can see how this is going from the platform’s own analytics tool, “Facebook Page Insights.” You can make changes for your audience.

After the upgrade and name modifications Facebook continued as key social channel with the bigger audience.
Acourding the data there are a poor news regrading new user growth which is seems is dropping dramatically year by year.

Practically any marketer understands that you need to examine data first of all and then to do the other procedures. That’s why we sintese all of the material and you may take the appropriate choice whether you will utilize it as an advertising channel.

By Sarah Kuhn

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