Conversion Optimization Strategy For Websites With Low Traffic Volume

People on a meeting getting a deal and shaking hands

Small sites can optimize conversions. Low-traffic websites can benefit from these conversion rate optimization tips. Online businesses need website traffic. Yes, since more traffic means more customers and more money.
Traffic is also needed for data-driven optimizations like CRO (Conversion Rate Optimization).

Common CRO testing methodologies rely primarily on website traffic statistics.
Amazon and Microsoft, which have millions of daily users, can easily glean insights from web traffic.
Low-traffic websites are harder to convert.
Small firms shouldn’t abandon conversion optimization and employ random hypotheses.
These low-traffic CRO tactics and techniques work.

Optimizing low-traffic websites is difficult

We recognize how important testing is to ensure a website’s success.
For tests to be meaningful, we need lots of data. Increasing a website’s rank can aid with data collection.
For new and small enterprises, this can be costly and time-consuming.
You can’t use CRO best practices after your website ranks naturally.
CRO is difficult if your website gets little traffic.
Small sample sizes on such websites make it difficult to attain statistical significance.
Calling a test before it achieves statistical significance risks a false positive, which could undermine any progress you’ve made.
Most marketers find A/B testing and optimizing low-traffic websites difficult.

Conversion Optimization for Low-Quality Websites

Google (Effective CRO Tips) to get generic best practices for high-traffic websites.
What if your website is fresh or you’re having trouble building an audience?

1.Limited tests

The confidence level shows how true your testing results are for the whole population.
Simply said, it shows you how dependable the test results are or how safe it is to implement incorrect results.
A test result is more likely to be accurate if confidence is high.

Test between samples A and B has 95% confidence, for example.
So, one is better than other.
So there’s a 95% chance this result is true and sample A is better than B.
We have a 5% chance of being wrong about sample B performing better than A.
When executing tests on random samples, the confidence level determines the sample size.
Standard CRO tests have a 95% confidence level. This leaves a 5% or 1 in 20 possibility that CRO tests are erroneous.
This risk is welcomed by all.
To be 95% sure in your test results, you need a big sample size. With minimal traffic websites, response rate is limited.
In this scenario, it nearly makes sense to drop your self – confidence to minimize sample size.
Reducing confidence level means faster your test and helps you get findings quicker than with the industry standard.
If you lessen your confidence, you may compromise your test findings.
It’s up to you if you’re willing to compromise exam accuracy for time.
My advice is to check at 85% or 80% confidence.
It is best to test multiple variations in less time than to wait for a big sample size to perform a test of 90% or 95% reliability.

2. Track and analyse small conversions

Your website’s ultimate goal is micro-conversions leading to one macro-conversion.
Events, or those tiny conversions, show a user’s awareness of the brand.
When improving low-traffic websites, tracking micro-conversions may be a smart idea when events occur more frequently than one macro conversion.
A website’s add-to-cart rate may be higher than its order rate.
Or, SaaS may have more free-trial than paid signups.
Tracking these little conversions will give a better baseline conversion.
Increasing baseline conversion reduces the sample number needed for statistical significance and a successful test.
Tracking micro-conversions trades precision for test success.
Creating your website for micro-conversions may produce false results.
You can cause more harm than good.
How could you track micro-conversions to ensure website conversions?
Optimize micro-conversions as part of the user journey to improve website usability.

3. Make tests and make changes

When evaluating a low-traffic website, you can’t test minute elements and gain user preferences.
You can live without it now.
You may still A/B test.
Extreme variations can boost your primary variable.
If you adjust your variation, you may see a change in baseline conversion.
If you test modest adjustments between website samples A and B, the conversion difference will be small.
A may have 5% conversion and B may have 5.5%.

Conversion rate optimization for 2 variants of landing pages

Without a high sample size, the 0.5% conversion lift isn’t enough to establish that sample B is better then sample A and adopt it.

Conversion optimization for different landing pages

If you make a major update to your website, control and variance may rise more.

Sample A may convert at 5%, while sample B may convert at 45%.

This shows a 40% lift and indicates sample B is better than A; work up from there.

If every test variation delivers a bigger conversion lift, positive or negative, you can proclaim a winner.

4.Personalize dynamic data

66% of customers want tailored online interactions based on their past behavior.
Personalizing your website can enhance conversions regardless of its visitors.
Personalization involves presenting dynamic material to website users since it’s more appropriate to their tastes.
Dynamic content is another data-driven solution that doesn’t rely on online traffic.

It uses a user’s:

-Online behavior, search history, website interaction, geography, demographics, social interactions, and CRM data.
-Netflix serves dynamic content.

It provides push notifications, emails, and modifies the Netflix web page based upon your watch history.
Testing and optimizing personalisation is necessary. In this instance, tests are less dependent on website traffic.
Linio, an ecommerce marketplace, had 4 million products. They wanted to streamline their customer experience and better guide customers.
Linio generated tailored experiences using a customization engine.

Personalizing their website increased conversions by 30% and revenue per user by 23%.

5.Linked feedback forms

CRO improves website user experience.
Knowing your audience is critical for UX and conversion optimization.
Brands spend millions to analyze their audience and maximize their customer interactions.

On-site feedback forms let you study user behavior without costing millions.
Using these forms, we can learn about your target audience’s website and needs.
Closer inspection may reveal user behavior tendencies that assist optimization.

You must ask the appropriate questions to guarantee that your feedback accelerates your optimization effort.

You must also develop and time feedback forms to avoid frustrating users.

Conversion rate optimization for websites rely heavily on visitor data.
Low-traffic websites have minimal data, therefore quantitative studies may be unreliable.
Not enough to abandon CRO.
Mixed method optimization ideas and tactics can enhance conversions regardless of website traffic.
These tactics include diminishing confidence or variability.
Although if your traffic is limited, usability testing and feedback forms offer useful insights.

By Sarah Kuhn

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