SEO

What is SEO? Everything for on-page SEO and off-page SEO. This strategy is made up of a lot of different ways to make your website show up higher in search results. Learn more…

SEO Strategy: Authority, Experience, and Relevance
28 Apr

SEO Strategy: Authority, Experience, and Relevance

Sarah Kuhn0 CommentsSEO, ,
Your content's chances of being found organically will rise as long as you concentrate on these three pillars in your SEO marketing strategy. According to experienced SEOs, the most successful websites in organic search have the correct blend of high-level basics and technical know-how. In Google's Search Rater Quality Guidelines, the concept of E-A-T (Expertise, Authority, and Trustworthiness) has received a lot of attention in recent years. There is a growing consensus that these are the most fundamental elements of SEO. Although SEO strategy E-A-T may be helpful for some websites, it only focuses on content. A comprehensive SEO strategy…
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14 Apr

Top e-commerce strategies for reducing cart abandonment

Sarah Kuhn0 CommentsDigital Marketing, SEO
88.05 % of online shopping carts are abandoned without a purchase. The Problem of Cart Abandonment Cart abandonment has been an issue for online merchants since the dawn of ecommerce. Thousands of dollars are lost each year as a result of targeted consumers who do not complete their transactions. Fortunately, there are techniques to minimize this amount through video interaction. That is a big sum of money left on the table!One strategy for reducing this high number is to participate in point-of-intent video content. This meaning that when a consumer adds an item to their online basket, they will be…
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Pay per click advertising and how it works
11 Apr

Pay per click advertising and how it works

Sarah Kuhn0 CommentsDigital Marketing, SEO
What you need to know about pay-per-click advertising and how to get started with PPC will be covered in this session. What is Pay Per Click advertising?How does it all go over, exactly?What's more, how can you make it work for you personally? This chapter gives an introduction to paid search marketing. It talks about ads, keywords, budgets, bids, ad rank, targeting, and conversions.Let's start with the essentials to get things started. Pay per click In the pay-per-click (PPC) model, marketers may publish advertisements on a platform for advertising and pay the platform's host when their ad is clicked. The…
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How to Increase Website Traffic? Practices (Free and Paid)
31 Mar

How to Increase Website Traffic? Practices (Free and Paid)

Sarah Kuhn0 CommentsSEO
Having a catchy domain name, a nice layout, and good content isn't always enough to drive traffic. Even the most visually appealing website can suffer from poor web performance. Even valuable and well-researched articles will be useless if no one sees them. After creating a website and its content, you must learn how to drive traffic to it. As a result, more visitors means more money. This article will teach you how to increase website traffic. Paid vs. Organic Search Traffic Website traffic is classified as organic or paid. Organic traffic comes from search engines like Google and Bing.Paid traffic…
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Creating menu for your website
25 Mar

Creating menu for your website

Sarah Kuhn0 CommentsSEO
It's easy to take the website menu for granted until you come across one that's terrible. One or two clicks is all it takes for a user to get an overview of a site's content and find everything they need. User frustration is common when they can't find what they're looking for. If you've ever wondered how to design a website's navigation menu, this post is for you! Your website's menu is one of the most important elements Your website's menu is extremely important because it helps users find their way around your website. There are times when a user…
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Mobile SEO performance
21 Mar

Mobile SEO performance

Sarah Kuhn0 CommentsDigital Marketing, SEO
When attempting to optimize mobile SEO, the most important factor to consider is performance. Site speed is virtually solely responsible for performance. It goes without saying that the quicker your site is, the happier your users will be. It is common knowledge that a website must load within a few seconds or your users will abandon your site and go elsewhere. When you couple this with the reality that sites are just growing in size, it's evident you've got your job cut out for you. However, optimizing performance is a never-ending task. Your website will never be quick enough since…
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Why is important mobile site optimization?
17 Mar

Why is important mobile site optimization?

Sarah Kuhn0 CommentsSEO
Mobile optimization of your site is important. Many people check their smartphones as soon as they get up in the morning and as soon as they lie down for the night. As a result of their wide use, they've grown extremely popular. As a result of the huge effect that mobile phones have had on the way we live and use the internet, SEO has had to adjust. Because mobile SEO allows you to communicate with your customers and meet their needs, they will love the experience. This is a comprehensive guide on how to do mobile optimization of your…
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How and for what are using tags?
15 Mar

How and for what are using tags?

Sarah Kuhn0 CommentsSEO
It's no secret that tags are in vogue these days. We use hashtags to help people locate our posts on Instagram. On the other hand, if you use tags in this manner on your WordPress site, it will have a negative impact on your SEO. Even if you believe you don't use them much, you should still read this article. As part of this post, I'll discuss how tags operate and why overusing them might have a negative impact on your search results. After that, I'll explain how to make use of them (because they're not inherently terrible). In the…
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SEO for blogs: Create and manage website categories
11 Mar

SEO for blogs: Create and manage website categories

Sarah Kuhn0 CommentsSEO,
You write a great blog article, and you want it to improve your site's rating, right? You want people to read your information immediately, but you also want them to be able to go back and read it afterwards. As if that weren't enough, you'd also want new visitors to peruse your prior blog posts. Ideally, you'd want to see them become regulars on your blog. That being the case, why are older blog postings so often relegated to some kind of archive? You put in a lot of time and work into creating your material. You don't want your…
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09 Mar

What exactly is HTTPS?

Sarah Kuhn0 CommentsDigital Marketing, SEO
HTTPS encrypts the connection to the website. You've probably seen it: in the browser's address bar, check for the lock symbol on the left. Is it locked? Then the link is safe. Is it open, or has it an icon or message? So it's not safe. Using a non-secure connection exposes your password and email address to hackers and criminals. Here, I'll define HTTPS and discuss its importance in SEO. What does the "https" prefix in a web URL indicate? A secure connection is established between the web server and the browser on the mobile device you are using when…
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