Mobile SEO performance


When attempting to optimize mobile SEO, the most important factor to consider is performance. Site speed is virtually solely responsible for performance. It goes without saying that the quicker your site is, the happier your users will be. It is common knowledge that a website must load within a few seconds or your users will abandon your site and go elsewhere. When you couple this with the reality that sites are just growing in size, it’s evident you’ve got your job cut out for you.


However, optimizing performance is a never-ending task. Your website will never be quick enough since there is always room for improvement – and that’s OK. By keeping a careful eye on how your mobile site is working, you can seize any chance to enhance it. Google, like your clients, prefers fast-loading websites.

The most important 3 while developing mobile site

You’ll have three choices when creating your mobile site: responsive design, dynamic serving, or a different site on a subdomain. Google supports responsive design because it allows you to have a single site that adjusts to the device being used. Because there is just one code base, maintenance is simple. Using responsive design, according to Google, will qualify your site for inclusion in the new mobile-first index. Always inform Google that your website is mobile-friendly by using the meta name=”viewport” statement in the head of your docs.

<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

Dynamic serving

Dynamic serving is a unique method. It makes use of server-side technologies to offer a distinct version of your site to mobile visitors according on how they access your site. The URL remains same, but the files transmitted are entirely different. To get Google to crawl your site, you must include the Vary header. This way, Google knows right away that it will be receiving mobile-optimized files from someplace else. When a browser sends a request, a Vary header appears as follows:
Vary: User-Agent

A different domain

The third alternative is to create a distinct mobile site with a different URL – commonly a m. domain – and content. Google accepts this strategy, but only if you link your normal desktop domain to the mobile domain correctly. To notify Google how these sites are related, use rel=”alternate” and rel=”canonical” .

Increase the speed of your mobile site

Improving site speed is one of the most critical parts of mobile SEO. PageSpeed Insights tells you how quickly your site loads on mobile and desktop. It also proposes modifications to improve performance. To check how your site is presenting its contents, use this in conjunction with the Developer Tools in browsers and the Core Web Vitals Report in Search Console.

PageSpeed Insights examines three current Core Web Vitals indicators, among others:

•CLP (biggest contentful paint): This occurs when the largest element of a requested page shows on the screen. A high grade provides consumers the impression that the site loads quickly. A sluggish website might be aggravating.
•FID (first input delay): The first input delay is the time between a user’s initial interaction with an element on the requested page and the browser’s reply to that input. The speed with which your website responds to input is critical if you want it to look speedy and responsive.
•CLS (cumulative layout shift): The cumulative layout shift calculates the entire amount of time spent moving around on the screen while it is loading. This lets you know whether anything is hopping about, which might make your site seem choppy.
When you enter your URL, Insights will provide you with two scores: one for mobile and one for desktop. These will be unique. If your score is red, you have a lot of work ahead of you. The color orange denotes poor performance, whereas the color green denotes excellent performance. It will provide recommendations to improve the performance of your website. If you follow these recommendations, you’ll be on the correct course.

Doesn’t anybody have a score of 0/100?

So, reconsider. A number of reasons might cause problems on your mobile site. Find a bad hosting provider, install WordPress on a shoddy shared hosting platform, activate thirty plugins, and upload a hundred non-optimized images to your blog, and you’ll do poorly. Even large sites with large budgets perform poorly. However, these issues are fixable. Run PageSpeed Insights and other speed analysis tools, and then follow their recommendations.

Quick tips for improving site speed:

  • Invest in good hosting
  • Good server response time
  • Optmize images
  • Upgrade last version of PHP
  • Upgrate to HTTPS
  • Cashe your assets
  • Optimize CSS, HTML, JS
  • Using CND speed up your site
  • Use HTTP/2

User-friendly mobile design is important for mobile SEO

Aside from being readily accessed and speedy, your mobile site should be pleasurable to use, particularly now that Google will consider it. Find out what tasks your visitors do most often. What do they seek? Remove obstructions and ensure users may swiftly attain their objectives. It’s not easy to optimize the user experience. Consider these points:

1.First and foremost, do everything as you are user!

2.Make your mobile site fun and helpful and useful.

3.Fix font size: your typography must be flawless.

4.Keep the clickable components separated.

5.Make your sub-menu clickable so people don’t return to the main menu.

6.Set your phone number so people may call you to conduct business.

7.Keep your UI simple to use.

8.Make your buttons finger-friendly.

9.Incorrect forms are useless on mobile.

10.Test, adjust, test!

Improve mobile content

They are little. On such screen, content is shortened and wrapped in endless paragraphs. Users must scroll forever. Text on a mobile device may be a nightmare for site designers. But the design – and usage – of content is critical to your site’s success. People won’t read your 1,000-word essay if your site is illegible or unsightly. No, not even your 100-word synopsis. Correct your typos.

People read on their phones a lot, but you have to make it simple for them. You must also ensure the quality of your material.

Write for mobile

It’s important to think about the limitations of a small screen when you’re making or editing something. Make sure you don’t write too many long sentences. Keep your paragraphs to around four sentences and use bullet points, lists, and headings to break up the long text. Seeing a huge block of unformatted text is scary for your visitor. When you write, look at it on a smartphone to see how it looks and look for ways to improve it, that will help you for better mobile SEO.

Improve the way you write your meta descriptions and title tags

People who search on their phones get less information from Google than people who search on their desktops. In order to avoid having your meta descriptions and your titles cut off, you should not make them very long. Think about that when you’re working on your posts and pages and how to make them better. When you make your meta descriptions and titles for mobile, you lose a lot of space. Using Yoast SEO, you can switch between a mobile and desktop view of Google. This way, you can compare the two and find the best middle ground. That’s another important mobile SEO tip. So make it clear to search engines what your page is about with titles and meta descriptions.

Get ready to use voice search to find what you’re looking for

When creating content, consider voice search. YES, it’s been there for a long time, but now we have Siri, Alexa, and Google’s Home assistants. Your content must address the increasing use of speech to conduct tasks on the web. If done right, you may be able to answer queries from mobile users while still appearing in featured snippets or answer boxes on desktop searches. A highlighted snippet almost always means your article is a top assistant response. In order to get your site ready for voice search, go over all of your existing material. Does it address any questions the user may have? Is it not? If so, make a modification. Optimize your content based on the queries people ask while searching for it. Find questions to answer using Google’s autofill or other technologies.

Make your mobile site more user-friendly by adding Schema structured data

Structured data are essential. Using to describe items on your site allows you to communicate with search engines. Structured data tells search engines what your site’s features signify. Correctly implemented rich results (or rich snippets) may be shown by search engines. This manner, your site stands out from the throng, potentially increasing click-through rates.

Structured data opens up new methods to show search results. The carrousel, for example, leverages data you may add to your mobile site. The output is a mobile-friendly and clickable snippet. Google is aggressively investing on enhancing and extending rich results, which may be your ticket to increased exposure. Obtenez les snippets de choix!

Many of the most crucial concepts to grasp is structured data. Learn how to add structured data to your mobile website with our structured data training.

By Sarah Kuhn

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