How to Increase Website Traffic? Practices (Free and Paid)

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Having a catchy domain name, a nice layout, and good content isn’t always enough to drive traffic. Even the most visually appealing website can suffer from poor web performance. Even valuable and well-researched articles will be useless if no one sees them. After creating a website and its content, you must learn how to drive traffic to it. As a result, more visitors means more money. This article will teach you how to increase website traffic.

Paid vs. Organic Search Traffic

Website traffic is classified as organic or paid. Organic traffic comes from search engines like Google and Bing.
Paid traffic arrives via Google Ads, Facebook Ads, promoted links, and other paid methods.
Organic website traffic accounts for 53.3% of all traffic. Many website owners are racing to improve their search engine optimization (SEO).
Organic (free) website traffic is a long-term investment. It takes time to get a website on the first page of search engine results. Especially if your niche is crowded, you may not see results for months.
Payed traffic delivers immediate results. It’s easy to set up and receive more visitors on the same day.
Many advertising services also allow users to target their ads based on criteria like location, age, and sex.
The promise of instant results comes at a high cost, especially in competitive markets.
Use a site traffic checker to see how your website is performing and which strategies work best.

Increasing Website Traffic Tips:

1.SEO (Search Engine Optimization)

Improving a website’s SEO means optimizing it for search engines to increase traffic. The use of SEO best practices will help your website rank higher in search engine results and drive organic traffic.
To begin optimizing a website, conduct keyword research for its content.
Learn how many people search for specific keywords and how competitive it is. Choose keywords that will help you rank well in searches. Include long-tail keywords, which are typically used by people who are very specific. The most popular is Google Keyword Planner. Look for keyword ideas or historical data like monthly search volume and competition. It’s time to optimize the website after choosing the keywords. Off-site and on-site SEO are two types of optimization.
Off-site SEO is anything you can do to promote your website without changing it. Free website promotion options include social media marketing and guest blogging. Also, don’t forget about technical SEO, like speeding up site loading.
On-page SEO, on the other hand, is the act of optimizing various parts of your website, including content.
When writing website content, prioritize on-page SEO. After all, you need a great website before you can market it. Here are some on-page SEO tips to improve your website’s traffic:
Titles-Make keyword-rich titles. They should not exceed 70 characters.
Metadata-This is the brief description of a web page in search results. This helps both search engines and users understand the page’s content.
HEADERS-Use header tags to divide content into sections for easier reading. The headings range from H1 to H6.
Alt text-Image description text helps search engine crawlers understand internet images. Blind people can use screen-reading software to describe images.

2.E-mail Marketing

While on-page SEO is a great way to attract new customers, you must keep them coming back. Send regular newsletters and promotions to visitors.
Contacting people encourages them to return to your site. Like regulars at a coffee shop, they can become frequent visitors to your site.
Use email marketing services like MailChimp and Constant Contact to get started. Try their free versions first, then upgrade as your site grows
But don’t spam your subscribers. Send weekly or biweekly emails with marketing campaigns, offers, or site updates.

To increase website traffic, use email marketing best practices:

-Make emails mobile-friendly. This is critical because 50% of emails are opened on mobile devices.


-Write customized emails. Include the subscriber’s name to be more friendly and build trust.


-Inspire more reading. Make the subject line and body of the email appealing with copywriting. Include Read More links or buttons in your emails to direct people to your site.

-Use appealing visuals. Make sure the emails have appealing themes and color palettes that entice readers to read the content.

-Use email analytics. Track the performance of various email marketing strategies to find the most effective. Make use of the data to segment email subscribers and send them targeted messages.

3.Post on Social Media Often

Social media sites can help drive traffic to your website. Use them wisely and effectively, and your site will soon be flooded with visitors.
If you want people to share your organic social media content, make it easy to share by embedding social sharing tools. Proactively contact potential customers.
Share your new content on social media sites. Create blog post snippets, infographics, photos, and videos. It’s free and can greatly increase website traffic.

5.Optimize Your Website for Mobile Devices

Mobile phones account for 56% of all web traffic, so a website must be mobile-friendly. If your mobile site users have a negative experience, you may lose a large chunk of prospective traffic.
A mobile-friendly website should be responsive, meaning it should adapt to the device’s screen size. Visitors will be able to comfortably view your website without scrolling. Use Google’s mobile-friendly test to verify if your site passes.
Hire a professional or use website-building services with responsive themes and templates to create a responsive website. Choose WordPress as your platform as many of its themes are mobile-friendly.
A responsive website is very important for SEO. Google’s mobile-first indexing means its bots preferentially rank and index mobile versions of websites.
Non-responsive websites will so lose ranking on SERPs.

6.Start an Affiliate Program

Affiliate marketing is a partnership where site owners pay for referral traffic or sales.

Affiliates frequently create articles about your products to sell them to their readers. Each affiliate marketer receives a unique referral link or banner to display on their website. The marketer will then get a cut of every reader who visits your site via the link or banner. Read our page on referral schemes to learn more.
This digital marketing method is popular among businesses since it is cheap and effective.
Know your target market before choosing an affiliate. Your affiliates or publishers must appeal to your target market. Choose people liked by your target demographic.
To promote your IT products or services, you may reach out to popular IT bloggers and offer them an affiliate marketing contract.
To increase your website’s traffic, use the following affiliate marketing tips:

Enable affiliates to locate you. Create a landing page for your affiliate marketing program. Explain the opportunity and include a sign-up button.

Preferably with appropriate commissions. Find out what the going rate is for them and plan accordingly. If you own an online store, provide free things in addition to or instead of cash.

-Determine circumstances. Make sure your affiliates are aware of your program’s guidelines. This will assist avoid miscommunication and fraud.

-Support affiliates. Encourage publishers by rewarding them for sales or boosting their commission rate. Keep them satisfied, and they’ll be loyal affiliates.

-Make an affiliate newsletter. Send marketers regular emails about new products, services, or events. You can even show them your success stories to persuade them.

By Sarah Kuhn

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