What is Search Engine Optimization?


Search engine optimization (SEO) is the process of increasing the visibility of your website to those who are searching for a certain term or phrase. This technique consists of a variety of different methods for increasing the visibility of your website in search results.

SEO is a complicated field that needs a lot of different things to work together to make your website more trustworthy, relevant, and useful. This includes things like on-page optimization, content creation, social media management, link building, and a lot of other things, too.
In 2021, about 70% of online experiences will start with research (starting from search engines).
Almost 85% of US citizens say that they get their news on their smart devices, and more than 95% of them go online to find out about business, too. Your business’s reach, reputation, and success will all be affected by how many people see your website. Even businesses that have been around for a long time will be buried in search results if they don’t have a strategy for SEO. There are many things that determine where your website shows up when people search for it.

When it comes to SEO, where you rank is important. Some 94% of people never go past the first page, and for Google, that means the first three results. To be at the top of your online presence, your business needs to rank well and you need to have a link strategy. This will help your website show up in the search results more often.

Why is SEO important?

-Brand awareness and interaction with the audience;
-The number of features your website has could have a big impact on how many people stay on your site and how long they stay;
-Search results with a brand are more likely to show up;

Search Engine Optimization

Then, in 2022, SEO will have a big impact on how well your business does.

There are a lot of steps to search engine optimization, but don’t forget that it’s a process. You need to think about everything that goes into your content, your website design and traffic, link building and software development. But don’t let that scare you. Following the steps will make everything fine.

How Search Engines Work

Understanding how search engines function is an essential component of understanding SEO principles and determining which areas of your websites need optimization.


Search engines serve three main purposes:

• Crawling: Search engines send out robots (spiders or crawlers) to seek out fresh material. That can be websites, PDFs, photos, videos, or anything else that can be linked to.
Indexing: After recognizing content, search engine crawlers follow the links to locate new URLs. When they come across unique material, they add it to their index or database of found URLs.
Ranking: Once the URLs are in the database, the crawlers gather the information to match a user’s search query. The search engine then arranges the results from most relevant to least relevant.

Learn about Google – how does it work?

Organic VS Paid traffic promotions

SEO is a long-term investment, but the payoff is well worth the journey.
When a website ranks well on the search engine results page (SERP), it gets a regular supply of visitors.Practically paid methods are like engine, if you don’t supply it with power, it will stops. Relevant with the campaigns which you are using to drive traffic to your site or shop, if you stop to promote your business, the traffic to it will stops. That’s why the organic grow is more important and slower process but will give you constant and organic results.

Make your website visible to Google

While SEO may help you rank better on Google, you cannot rank if Google is unaware of your existence.

Google will add your website automatically, however it may take a few days or weeks. If you are the website owner, you may expedite this process by personally submitting your website to Google.

By manually submitting your website, you also have the benefit of obtaining fast feedback from Google Search Console on how to enhance it.

Submitting your website to Google is a two-step process:

Locate the sitemap for your website. An XML sitemap is a file that identifies all of your website’s key pages. Yours may be located by entering the following URLs into your browser:


yourwebsite.com/sitemap index.xml


If they are not present, you most likely do not have one. Consider this guide to developing a sitemap.

The Google Search Console is an SEO tool that assists you in determining the search traffic and performance of your website. You may submit your sitemap to the Google Search Console by following Google’s sitemap creation instructions.

Search Engine Optimization categories :

When determining the most relevant sites for a specific search query and sorting the results from most relevant to least relevant, search engines take ranking variables into account.

While knowing these criteria is a basic principle of SEO, you are not need to remember them all.

The ranking criteria are classified into four broad categories:

On-Page Search Engine Optimization:

It’s all about generating the information that people and search engines are searching for.

Search engine optimization, or on-page SEO, is a method of improving a website’s rankings for targeted keywords.

Part of on-page SEO is incorporating data to assist the robots organize and understanding the meaning and context of your material, since search engines technically cannot read.

Optimizing on-page factors include:

•Title tags with keywords;
•headers and content formatting;
•URLs with meta descriptions;
•External and internal connections are both present;

Off-page SEO:

To put it simply, SEO is whatever you do to help your website rise in the search engine rankings. It takes into account your online presence as a whole. As a sort of word-of-mouth marketing, off-page SEO may be likened to the type of websites that link to your content and the context in which they refer to your brand.

An example of an off-page SEO effort is:

•Creating backlinks
•Awareness of social media

Keyword research:

Keyword research is the process of determining what words your target audience is looking for, the amount of traffic those phrases may generate, and the degree of difficulty associated with ranking for those terms.

On the market, there are several paid and free keyword research tools. The most commonly used keyword tools are Google Keyword Planner, Semrush, and Moz.

The findings from the keyword research phase are incorporated into the content creation process.

Technical SEO:

Technical SEO is concerned with improving your website’s infrastructure in order for search engine spiders to easily access and index it. It’s referred to as “technical SEO” since it focuses only on the back end:

Among the technical SEO priorities are the following:

•Structure of the website
•Integrating sitemaps
•Structured data and schema markup implementation
•URL structure of a website or page — Resolving URL redirects
• Mobile-friendliness
•Website protection (SSL and HTTPS)

By Sarah Kuhn

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