Learn TikTok ads principles, best practices, and professional advice to get ahead.
TikTok’s 1 billion active users in 2022 will have marketers and businesses interested.
Since 2016, the video-sharing platform has spread to over 150 markets.
Despite its popularity and expansion, TikTok advertising remains a mystery to many.
You’re not alone if you’re unsure about TikTok commercials.
This TikTok advertisement guide for beginners explains how the site works, how to use TikTok Business Manager, and how to create a campaign.
Best practices and advice are presented.
1.It’s a TikTok dilemma: should you use it or not?
Is my brand a suitable fit for TikTok?
Is my audience on TikTok?
TikTok has a younger viewership than Facebook and Instagram.
It is widely used in the U.S., the Middle East, and Asia but also Europe is viral too.
TikTok may be your brand’s biggest untapped opportunity if your products or services resonate with younger customers and you have international goals.
Even if you run a small, local business, TikTok ads can work for you (more on that later). For now, let’s look at how to get started with the platform and develop your first ad campaign.
•First, create a TikTok Business Manager account.
Create a TikTok advertising account.
Creating advertising requires a second login, even if you already have one.
You must give personal and business information while signing up.
After this and account confirmation, you can use the self-serve platform.
•Create a campaign
After these preliminaries, the fun may begin. Name your first campaign and choose an aim.
Awareness, Consideration, and Conversions are TikTok campaign goals.
Names are self-explanatory.
Choose Awareness if you want as much brand reach and visibility as your budget permits.
Choose Consideration if you want more likes, website traffic, app installs, or video views.
If you want to increase conversions, choose Corresponding.
With the latter, you’ll need the TikTok pixel to track and measure ad success.
This process is similar to putting the Facebook pixel or other tracking code on your website.
TikTok uses the pixel to optimize your campaign and reach your goals.
Daily or lifetime budgets are campaign alternatives.
TikTok advertising requires a $50 minimum expenditure, regardless of the option you choose.
•Create Tiktok Ad Groups and Ads Placements
At this level, you can run advertising on one or numerous properties, such as BuzzVideo and Pangle.
Start with auto-placement. Advanced users can select ad locations manually.
First-time and less experienced users can start with auto-placement and let TikTok optimize and test different sets based on the target objectives.
Automated creative optimization can then be selected.
TikTok, like Google or Facebook, lets users upload assets and develop ad variations to test.
This is a good solution for firms without the resources for ad production and testing, but not for those who want greater control or have strong brand rules.
•Audiences and Interests
Ad group (the equivalent of Facebook ad sets) settings specify the target audience(s) as well
age, gender, device, behavior, and interest targeting.
Some would claim that interests aren’t as precise (or nuanced) as Facebook’s, or that the number of categories is tiny and limited.
As TikTok’s advertising evolves, we expect additional alternatives and value.
•Customers
Using customer lists, you may construct lookalike audiences for prospecting efforts and use website traffic and engagement to develop unique audiences. TikTok pixel must be functional.
Like any other push advertising, building laser-targeted audiences and effective ads will yield higher results. Let’s examine inventive options.
2. Tiktok Ad Type Selection and Ad Creation
TikTok offers a variety of ad solutions, however some are pricey and best for larger corporations.
•In-feed Ads
These ads will show in the user’s “For You Page” feed and seamlessly integrate with it, making them look more organic and less obtrusive than other formats.
Users can like, share, and comment on adverts.
•Ad takeovers
This aesthetically attractive commercial is perfect for brands with a large budget.
A Brand Takeover ad will appear when a user starts the app and accesses a category featuring a brief full-screen video.
To maximum impact, TikTok limits users to one takeover per day.
This is expensive. You’ll need $50,000.
•Ads on TopView
TopView advertising, like Brand Takeovers, appear at the top of the user feed and are the first videos that viewers see when they launch the app.
Full-screen mode is available as well. However, their duration is not limited to 60 seconds.
TikTok claims that TopView advertising improve brand recognition and user engagement, with 72% of users favoring this format.
•Hashtag Challenges
Advertisements that take the shape of branded hashtag challenges raise brand consciousness, get people talking about a company’s products and services, and inspire users to share material that is consistent with the brand’s ethos.
Ads for trending hashtags appear at the top of the discovery page and take users to a landing page on TikTok that features a curated selection of videos submitted to the challenge.
•Branded Effects
Using TikTok’s augmented reality capabilities, marketers may design their own stickers, lenses, and effects, which consumers can then share with one another and interact with the brand through.
Branded Effects have a 10-day shelf life, at most.
•Spark Ads
Spark adverts are a native format that recycles content from previously published articles. All engagement metrics, including views, comments, shares, likes, and follows, are credited to the original organic post, whether it was created by the brand or a creative.
•Search Ads
The past week, TikTok began testing search adverts, which are’sponsored’ videos that appear alongside the app’s search results.
When your ads begin appearing in search results, you can pull the terms users typed in to find your advertising and use the most popular ones as titles for your most successful TikToks.
While it’s not entirely clear if search advertising are only available to managed accounts, if they are, then you’re missing out on a great chance to reach a highly-qualified audience.
So, now that we have a cursory overview of the TikTok ad forms, let’s talk about what it takes to make a nice and effective ad.
As we have seen, TikTok is a very unique social media platform, and as such, content creators and distributors need to adapt their strategies accordingly.
To begin, TikTok fosters a robust sense of community.
That’s probably because the majority of its consumers are young people, who identify strongly with originality.
These consumers seek out businesses that they can relate to on a personal level and that uphold similar ideals.
That’s why it’s critical that the sponsored content on TikTok ads feels organic and useful to viewers.
When first starting out with TikTok advertisements, businesses should consider boosting organic posts, user-generated content, or sponsored material from creators.
With this knowledge of TikTok advertising fundamentals, best practices, and suggestions, you will be well ahead of the competition.
