SEO, digital marekitng & news

21 Oct

How to avoid the 6 most common SEO mistakes

Sarah Kuhn0 CommentsSEOContent SEO, On-page SEO, User experience

Not sure why you're not number one on Google for your main keywords? You could be making a mistake that a lot of website owners make. It happens all the time. A lot of websites, from small local firms to big corporate ones, are making the same mistakes. Here, we'll go over some of the most common SEO problems we run into. We'll also talk about how to avoid or fix them. Check this list to make sure you're not going to make any of these popular SEO mistakes. First, we'd like to talk about how we see SEO: as…

23 Aug

Quick Marketing Tips for E-Commerce

Sarah Kuhn0 CommentsDigital MarketingUser experience

Use these tips for search marketing to move stock, promote specials that make sense, and get last-minute e-commerce sales. Whether it's stock management or seasonal selling, search marketing can produce last-minute sales.This post talks about some of the best short-term digital projects I've used to make more money online.Marketing should always include the best practices and recurring trends for e-commerce sites and industries.With these three strategies, you may reduce the time from interest to purchase. Marketing tip #1: Target Google's free product listings Many businesses miss out on the chance to list their products in SERPs because they only focus…

22 Jul

The 8 Components of a Successful Content Strategy

Sarah Kuhn0 CommentsDigital Marketing, SEO, Social Media MarketingContent SEO

A good content strategy helps you set goals, prioritize, and maximize efficiency. How to make one. Content marketing requires a plan to reach certain goals. You need a clear, well-thought-out plan to increase revenues, leads, or page views. Content strategy is needed. Here's what you need. What Exactly Is Content Strategy? Content strategy is a collection of methods for developing and managing content. It employs blogs, videos, podcasts, and social media to achieve corporate goals. It's not content marketing, but your master strategy.Check out our article on "How to Avoid the 6 Most Common SEO Mistakes" here. What are content…

06 Jul

Ecommerce On-Page SEO

Sarah Kuhn0 CommentsSEOOn-page SEO, User experience

In this article, we'll talk about the most important factors for on-page SEO and organic traffic for ecommerce sites. On-page SEO can boost your e-commerce site's ranking, engagement, traffic, and leads. People seek products first (usually on Google). They typically compare prices and features, check reviews, and find advice. Moreover, you're losing consumers and earnings if your website isn't displayed when people search for your products. Look at some important on-page SEO techniques to boost organic traffic. 1.Keyword research and optimization for ecommerce on-page SEO Use the right words to be found, as we always say, and this is critical…

30 Jun

Improve Your Call To Action By Avoiding The Overused “Click Here”

Sarah Kuhn2 CommentsDigital Marketing, SEO, Social Media MarketingContent SEO, User experience

Here you will learn how to optimize your call to action buttons.A huge number of "Click Here" or "Learn More" links are uninteresting and unmotivating.As a user, they're studying what to buy. They'll click to discover more. What is Call to action? You'll probably want a user to do something after discovering and reading your material, like read another blog post, buy something, or download anything on your site? You'll need to add a call-to-action (CTA) in order to convince them. Among your promotional strategies can include generating in money for your business or brand, increasing brand awareness, and disseminating…

23 Jun

Complete Guide To TikTok Ads For Beginners

Sarah Kuhn0 CommentsSocial Media MarketingPPC, User experience

Learn TikTok ads principles, best practices, and professional advice to get ahead.TikTok's 1 billion active users in 2022 will have marketers and businesses interested. Since 2016, the video-sharing platform has spread to over 150 markets. Despite its popularity and expansion, TikTok advertising remains a mystery to many. You're not alone if you're unsure about TikTok commercials.This TikTok advertisement guide for beginners explains how the site works, how to use TikTok Business Manager, and how to create a campaign. Best practices and advice are presented. 1.It's a TikTok dilemma: should you use it or not? Is my brand a suitable fit…

22 Jun

Shopify Facebook Ad Tips

Sarah Kuhn0 CommentsSocial Media MarketingPPC

Integrate Facebook ads to drive your audience to your Shopify store.Shopify is used by both large and small brands to consolidate their commerce into a single platform. Merchants can track sales made on the web, on social media, in physical stores, and at pop-up shops by customizing their online stores. This post explains how Shopify stores may use Facebook ads to attract a ready-to-buy audience. We'll also examine Shopify's tracking system and how to use Facebook advertisements to boost revenue. 1.Why Advertise Your Shopify Store on Facebook? Facebook advertising allow you to determine your target customer's likes, interests, and habits.This…

16 Jun

Best Practices for Increasing the Google Ad Relevance

Sarah Kuhn0 CommentsSEOPPC

The quality score helps find changes that can improve the relevance of an ad, the experience on the landing page, and the predicted click-through rate (CTR). Discover more about it right here. When it comes to paid search, there is always time to improve the experience of searchers, which will in turn increase the number of conversions you earn. One approach for advertisers to gain feedback on Google Ads to assist with making strategic decisions regarding account structure, keyword selection, and ad text is through the use of quality score data. Are the results you're getting from your pay-per-click (PPC)…

14 Jun

What is Ad Rank and how to improve it

Sarah Kuhn0 CommentsDigital MarketingPPC

The definitive resource for understanding the ad rank statistic and how to boost it without raising expenses. Ad rank's basic definition hasn't altered. So that determines your ad's position in Google Search relative to others. Ad ranking is the major determinant in ad positioning, but what else matters? What affects ad rank? How can you boost your ad rank? This is for those unfamiliar with ad rank. Ad rank may appear straightforward, but improving it can be difficult. You'll learn how to enhance ad rank without spending more money. What is ad rank? According to Google, it's "a value that…

02 Jun

Consumer behavior changes affect brand communication methods’ strategy

Sarah Kuhn0 CommentsDigital MarketingUser experience

The COVID virus has cut us off from the rest of the world and altered our purchasing consumer behavior at a rate we could not have imagined in 2020. Even before the pandemic, there was a clear trend towards digitalisation. We could see that digital channels would increase their share of advertisers, especially in industries like finance, telecoms, and businesses that sell directly to consumers (DTC). But no one thought that the results we see today would happen in less than a year, nor that the changes would be explained by only demographic factors. As users, we frequently switch between…